email marketing (Page 8)

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It seems like we only just unpacked our fall sweaters, but believe it or not, it;s time for marketers like us to think jingle bells, not jack-o’-lanterns ;While consumers are prepping their candy bowls for trick-or-treaters, we should be pouring ourselves a hearty glass of eggnog and planning out our holiday email campaignsContinue Reading

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innovate-email-cloud-wordsThis is the part where I tell you how bleak it is to be an email marketer.

Crowded Inboxes. New ways to filter. Tougher deliverability standards. These are all reminders that anyone who’s sent a marketing email in the last decade doesn’t really need.

We all know the story. Good email marketing is tough and getting tougher — but tough could be just the environment we need to motivate a change. 

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best_pitch_email-1Properly engaging in conversations with someone is the most important part of developing a relationship. Whether these conversations happen via email, text, or social media, it’s imperative to make sure that you say the right thing at the right time to the right person — otherwise your relationship could take a turn for the worse. When building relationships, content and context are key.

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first-nameYears ago, I would have been shocked to receive an email that said “Hello Rachel,” but today it would shock me to see an email that didn’t greet me by my first name and feature content tailored to my individual interests. 

But with all the information we marketers know about our contacts … it’s very possible that we can over-personalize emails.

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clickbaitClicks let you know that you’re progressing in your relationships with leads, prospects, and customers. Someone searches for something related to your industry and happens upon a blog post you wrote. Click. They get to your post, like what they see, and want to get more of it in their inbox. Click. You send them an email with your latest blog post. Click. 

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