You’re connected with hundreds of people — maybe even thousands — on Facebook, Twitter, and Instagram. But when you log in to each of these social networks, it’s likely that you don’t want to be bombarded by every single update from every single connection. That’d be pretty overwhelming, wouldn’t it?
Some habits, like brushing your teeth, you’ve done so many times that they feel automatic. In fact, it’s probably true that every time you brush your teeth, you do so in pretty much the exact same way every time.
Other habits, like exercising for even twenty minutes a day, can feel nearly impossible to pick up.
Nowadays, getting a website up and running isn’t nearly as difficult as it once was. Optimizing the design of that website for improved user experience (UX), on the other hand, continues to be something that marketers struggle with.
In fact, according to a report from the Society of Digital Agencies (SoDA), 77% of agencies believe that poor website UX is a weakness for their clients, making poor UX the most significant weakness agencies identified.
When you’re an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on.
Geez … isn’t there any fun in email marketing anymore?
There’s a funny pattern of awakening that tends to happen when a technological advancement sneaks up on us. It starts with a mess of confusion.
We don’t understand the technology or its purpose: “I don’t get Twitter. Why would I want to know what you had for lunch?”
Off days. We all have them from time to time.
Maybe you didn’t sleep well the night before, or perhaps you’re working on a project that isn’t particularly exciting. Or maybe there’s no viable explanation at all, and you’re just straight up not feelin’ it that day.
Here at HubSpot, there’s one thing we love above all else: Dogs.
A smush-faced pug? Instant heart warmer. Majestic golden retriever? More like new best friend. It’s no wonder our “bring your dog to work” policy at our Cambridge headquarters is an employee favorite.
I, like most people, have some experience with Microsoft Excel — but not as much as I wish I did. For the most part, I’ve used it to brainstorm ideas, budget vacations, and make simple traffic and leads calculations.
But thanks to my limited Excel skills, I’m subjecting myself to the tedium of updating my spreadsheets manually.
Let’s face reality: It’s hard, if not impossible, to feel motivated all the time.
Some days you just want to put your feet up, eat buffalo chicken nachos, and watch Netflix — and not even good Netflix, but some crappy movie that you’re only watching because you’ve given up on being productive and are complicit in filling your brain with dim-witted, mind-numbing entertainment.
Biting your nails. Chewing with your mouth open. Speaking before you think. This is the kind of stuff we usually think about when we think of “bad habits.”
But what about the bad habits that are hurting your performance at work?
There’s a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity.
For most businesses, generating leads is the ultimate benefit of creating and maintaining a social media presence.
But first things first: In order to make social media an effective lead generation machine, you first need to generate a following. This means fans and followers on Facebook, Twitter, LinkedIn, Instagram, and your other social media accounts.
Does any aspect of your job intimidate you?
For content creators, sometimes the most stressful part of the role can be opening a completely blank document to start a new project.
Business blogging “best practices” instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking — it’s how you convert visitors to your blog into valuable inbound leads for your business.
But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry “best practices” with, well, a grain of salt.
The pivot table is one of Excel’s most powerful — and intimidating — functions. Powerful, because it can help you summarize and make sense of large data sets. Intimidating, because you’re not exactly an Excel expert, and pivot tables have always had a reputation for being complicated.
