Inbound Marketing (Page 124)

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BusinessEcommerceInbound MarketingInBound Marketing BlogMarketing
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In July 2014, a study analyzing the SEO of the top 500 retailers for Internet Retailer’s Mobile 500 guide found that the mobile adoption rates across those top 500 retailers were as follows: 59% use dedicated mobile sites, 15% use dynamic serving, 14% had no mobile presence, just 9% were responsive. In all, that’s less than 50 of the top 500 retailers using responsive, and that is still about a 3x increase from 2013 adoption rates.

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AdvertisingDailyDesignFeaturedGraphic DesignIGSSInbound MarketingInBound Marketing BlogInternationalMarketingNews & MediaSocial Media
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When you’re designing cover photos, graphics, and other social media assets, sometimes knowing the bare bones image dimensions isn’t enough. What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on TwitterContinue Reading

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BrandingInbound MarketingInBound Marketing BlogMarketing
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What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human.  So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? 

Perhaps some people don’t want to show any biases that might deter any potential leads. Perhaps some may want to present themselves as strictly professional. Others may not care about their tone at all, but would rather focus on finding the right keywords to implement throughout their platforms. Some may not even realize just how robotic their brand’s voice really is.

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AdvertisingAnalyticsDailyInbound MarketingInBound Marketing BlogInternationalMarketingNews & Media
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How do you decide which topics to write about on your blog to attract the most traffic and leads? What about which types of blog posts to write? How many to publish in a week? How to promote them?

These are just some of the questions you might have when creating your blog strategy — and knowing a thing or two about your top performing blog posts will help you find the answers.

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DailyInbound MarketingInBound Marketing BlogInternationalMarketingNews & MediaSEO
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SEO is constantly evolving, leaving marketers to either keep pace with the updates or run the risk of falling behind.

While this is stressful in and of itself, these constantly changing tides lead to a ton of questions when it comes time to actually optimize a web page. Do social signals carry any weight? Should I still invest in pay-per-click advertising? How much does mobile really matter?

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BusinessInbound MarketingInBound Marketing BlogMarketingSales and Marketing
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It sounds so promising. Create compelling content (consistently). Share and promote the content. Prospects engage, download stuff and become qualified leads.

Those leads are passed on to the sales team, who instantaneously reach out and are immediately welcomed into the prospect’s world. The meeting quickly turns into a bona fide sales opportunity. Proposals are requested, immediately acted upon and sales are made.

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Today, Facebook announced three brand new updates to the News Feed algorithm specifically meant to improve user experience. How? By providing a better balance of updates from friends versus updates from businesses, publishers, public figures, and local organizations.

Every time Facebook updates its algorithm, brands and marketers freak out. To help you quickly get to the bottom of this change, here’s a quick rundown of the three News Feed algorithm updates and how they might affect your Page.

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Culture + SocietyDailyGeneral TopicsInbound MarketingInBound Marketing BlogInternationalMarketingNews & Mediapop cultureSocial MediaVideo
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The live video streaming app Meerkat was the talk of the town after its appearance at SXSW in March 2015 — but its popularity was shortlived. Just a few weeks later, Twitter released Periscope, a similar live video streaming app. Although Meerkat kicked mobile video streaming off with a bang, you’ll see in this Google Trends graph of each app’s interest over time that Periscope might be winning the race:

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For most marketers, this will sound familiar. You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter!

Suddenly you’re “volunteered” to do it. And you’ve got make sure that open and clickthrough rates don’t dip. Oh, and the first one needs to go out tomorrow.

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When I need inspiration for content that delights, email campaigns that actually work, and social media interactions that are genuinely fun … I turn to one source: an online clothing store called ModCloth. My closet is proof that their marketing works. (Perhaps a little too well.) And watching them grow has been a master class in what a customer-driven company should look like.

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DailyInbound MarketingInBound Marketing BlogInternationalMarketingNews & MediaSocial Media
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How often should you post to your business’ Facebook Page?

“It depends.” Hmph. Not the definitive answer most people want. 

Truth is, this response isn’t wrong, as frustrating as it is. It does depend — on your followers’ age range, interests, Facebook habits, and so on. But that doesn’t mean we can’t glean some valuable insights on how post frequency affects clickthrough rate.

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BusinessDailyInbound MarketingInBound Marketing BlogInternationalMarketingNews & MediaOffice Life
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Body language: It’s one of the most subtle, yet important things to master at work. If you’re not in tune with what your posture, facial expression, and other nonverbal cues are telling others, you could be setting yourself up for failure.

For example, let’s say that you’re in an important meeting and want to show your boss that you’re a leader on the team.

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