Inbound Marketing (Page 137)

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What’s the last major thing you tested in your email marketing program? Small tests, like subject line or sender personalization are quick and easy, something most great email marketing softwares can do out of the box.

However, these small tests, which can provide some data, can’t compare to larger, more comprehensive email tests. And really when it comes to testing email marketing, it takes more than one email to really determine what works best for any given company.

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This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

The perfect typeface can make even the most boring text seem more exciting, fun, or even mysterious. 

It can make someone actually want to read your article, ad, or old-school brochure. And it can make designing an old-school brochure a lot more enjoyable.  

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Search engine optimization for any business can be tricky to implement correctly, let alone home builders. Most home builders I talk to have either hired an SEO company or are currently working with one because they don’t have the knowledge in-house.

However, there are some very critical elements that, if learned, can be implemented in house and will make a huge difference in your ability to get found by home buyers in your area.

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It’s the timeless question for corporate bloggers: How many leads did your blog post generate? It’s much easier to see top-line metrics like how many visits each blog post gets, but measuring the impact further down the funnel is essential to growing your blog — and your business.

But even more important than knowing the number of blog leads you have generated is being able to analyze those results and create an actionable plan for the future. 

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This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

To sell something, you have to convince a buyer that they not only want your offering, they need it. To be clear, I’m not talking about fooling them into buying a piece of junk. Oftentimes, prospects stand to benefit considerably from purchasing a new product or service. But that doesn’t mean they’re any more eager to fork over their money — and this is where the fine art of persuasion comes in.

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Perhaps today was a rough day. Maybe you woke up late. You missed your workout, then your bus, then closing elevator doors at work. Maybe that project of yours is getting you down and if one more person tells you tomorrow is another day you’re going to scream.  

But seriously, tomorrow is another day. And this one? It’s not such a big deal after all.

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Q4 is typically a strong quarter for retail. Between Black Friday, Cyber Monday, Super Saturday, Hanukkah, and Christmas — just to name the bigger shopping events — there are a ton of potential customer touch points on which your brand can capitalize to increase sales and revenue for year end.

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Analytics can be a huge opportunity for both the growth of your business and of your career. According to a recent CMO Survey, CMOs report they spend 8% of their marketing budgets on marketing analytics, and spending on marketing analytics is expected to increase 60% by 2015. With bigger budgets for marketing analytics come bigger and more notable opportunities for people that know how to use them.

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If your website is focused on an audience larger than just one country, you probably have spent some time thinking about the best ways to organize and optimize your site for different countries. 

One of the first and most important decisions most people need to make when expanding their horizons to an international audience is determining which domain structure should be used for additional languages and countries. 

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In 2015, social commerce sales are forecasted to represent 5% of online retail revenue — or $14 billion. Like most ecommerce companies, you’re probably incorporating ratings, reviews, and product recommendations into the shopping experience. (If you need some help, check out this post on getting more and better ecommerce reviews!) But, are you keeping up with the top 25 ecommerce companies and encouraging shoppers to Like, Pin, and Tweet?

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Nowadays, reviews are more important than ever — 9 out of 10 people are looking at online product reviews and posts on social networks before making a purchasing decision. Do you have a plan in place to take advantage of this trend?

Enter the ever useful and efficient case study. Case studies give your audience more information about your product or service in the context of a specific company size or vertical. 

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Building charts and graphs is part of most people’s jobs — it’s one of the best ways to visualize data in a clear, easily digestible manner. But it’s no surprise that some people get a little bit intimidated by the prospect of poking around in Excel. I actually adore Excel, but I work in Marketing Operations, so it’s pretty much a requirement.

That’s why I thought I’d share a helpful video tutorial as well as some step-by-step instructions for anyone out there who cringes at the thought of organizing a spreadsheet full of data into a chart that actually, you know, means something.

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