These days, I spend a lot of my time on blog optimization. I’m constantly trying to figure out how we can fill the top of our funnel with more blog visitors, and how we convert more of those visitors into subscribers and leads.
Because my role is focused on optimization and growth, I try to make sure we’re always testing something.
As marketers, we all want to make our websites informative and relevant to our visitors as possible. That’s how you convert the most leads, right?
So far with Smart Content, we’ve been able to customize a contact’s web experience using the information we’ve collected about them. But what about the people who we haven’t identified yet?
Take a moment to step back and contemplate all of the things we, as marketers, are responsible for. Content creation, SEO, email marketing, PPC, social media, lead generation, analytics … the list is never-ending. Where do we find the time, budget, and resources to do it all?
This is the part where I tell you how bleak it is to be an email marketer.
Crowded Inboxes. New ways to filter. Tougher deliverability standards. These are all reminders that anyone who’s sent a marketing email in the last decade doesn’t really need.
We all know the story. Good email marketing is tough and getting tougher — but tough could be just the environment we need to motivate a change.
Most people I talk to that lean on content marketing for their business don’t consider themselves content marketers themselves. Either they’re not inherently talented as writers, or they’re just not interested in doing it — whether due to resource constraints or a lack of inclination toward the written word.
That’s totally fine. As long as they’re ready to hire writers that can do the job for them.
Humans are visual creatures — so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think.
There’s a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did a
The human mind is an amazing instrument, but it certainly has its quirks and flaws.
The technical term for these flaws? Cognitive biases, which means irrational thought patterns — trade-offs of the human brain that worked well for us as cavemen, but don’t always work in our favor today.
These brain quirks can seriously limit your marketing efforts, and even cause them to
The more you blog, the more traffic you drive to your site. In fact, companies that blog generate 55% more website visitors, 97% more inbound links, and 434% more indexed pages on average.
In order to create this blog content, blog editors need to spend a lot of time
When it comes to spending time marketing on social networks — whether you’re marketing your company or marketing yourself — you’re constantly deciding where to spend your time, and how much time to spend. How much time should we spend on each network for it to be worth it?
During a 1967 post-fight interview with Muhammad Ali, legendary sports broadcaster Howard Cosell said to the fiery champ, “You’re being extremely truculent.” Without pausing to catch his breath, Ali replied, “Whatever ‘truculent’ means, if that’s good, I’m that.”
That;s what some of my former colleagues would say when a coworker announced she was leaving journalism to take on a content marketing role. It was always said jokingly, but the sentiment was clear: Journalism = virtuous; blogging = devious.Continue Reading
This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce.
When you think of upselling, think of fast food restaurants. Really! They pretty much perfected the art with their “would you like
Today’s business world is a place of constant pressure and complexity. To be successful and rise in the ranks, we can’t ignore or run away from stress — we need to learn how to thrive within it.
Many great leaders rose to the top in part thanks to their ability to stay calm under immense pressure.
“Pushy” isn’t the first word you want prospects to associate with your profession, but it’s a term that’s plagued the sales industry for years — and for good reason.
With the old-school sales approach, you searched for prospects with the biggest budgets and incessantly pitched your products or services until they surrendered.
