These days, I spend a lot of my time on blog optimization. I’m constantly trying to figure out how we can fill the top of our funnel with more blog visitors, and how we convert more of those visitors into subscribers and leads.
Because my role is focused on optimization and growth, I try to make sure we’re always testing something.
This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce.
When you think of upselling, think of fast food restaurants. Really! They pretty much perfected the art with their “would you like
Imagine you and I were chatting, and I leaned in and told you, “I’m a really amazing oil painter. People look at my paintings and think they’re photographs. My work brings out emotions people didn’t even know they had — I’m that talented.”
Would you believe me? Or would you write me off as pretty self-serving?
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
Raise your hand if you’ve ever been at a loss on how to follow up when …
The following is an excerpt from our new guide, Inbound Marketing MythBusters. To download the full guide, click here.
One of the most exciting parts of adopting inbound marketing is watching that graph of your daily, weekly, and monthly site visitors shoot up and to the right.
File this one under Why You Need to Test Stuff for Yourself.
A couple of months ago, we got rid of the secondary call-to-action (CTA) we were using at the bottom of our blog posts to increase blog subscriptions, and replaced it with an actual subscribe form.
Lead nurturing is a critical part of a marketer’s job, especially in the B2B space. Forrester suggested that a B2B buyer’s journey could be anywhere from 65-90% complete by the time he or she contacts the vendor to move forward with a sale. This reality of a modern buyer’s behavior has added a layer of complexity to both the strategy and technology we use to guide leads through the sales funnel.
Reading this headline, you might be thinking, “What is demand gen, and what does it have to do with what I’ve spent the last few years doing with my marketing strategy?”
Don’t worry. Your instincts are dead-on. The marketing world is jam-packed with jargon, and yes, demand gen is yet another term to know.
Running experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. These tests help you get definitive answers on what works and what doesn’t. But experimental design can seem over-complicated, overwhelming, and time-consuming.
Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly.
Each one of these signups is likely a result of an effective call-to-action.
And it’s really important to guide your visitors through the buying journey using strategic calls-to-action (CTAs).
