Marketing agency (Page 8)

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

I wrote this post by the pool. Not by my pool — I don’t have one — but by a pool. It was 104 degrees. Since I recently left behind big New York agency life to focus exclusively on writing and consulting, I’m able to do that — work by pools. I can work when I want, how I want. And I’ve noticed I get more done, better.

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

You’ve heard this common theme repeated by your parents, your teachers, your managers … even your significant others: It’s up to you to take ahold of the opportunities presented and make something of them.

The problem is that opportunities usually equal choosing the hard thing. It’s much easier to stay constant on the current path, walking with the wind rather than against it. 

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Years ago, my Ammirati & Puris colleagues presented a final version of a television commercial we were creating for Compaq Computer (now a subsidiary of Hewlett-Packard) to a gathering of client contacts.

The spot was good, but it was a bit dark, a point made to us by one of our lead clients. The possibility of a reshoot, at agency expense, hung ever so ominously in the air. That’s when one of the Compaq people we were working with, Jack Todd, spoke up.

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

“Non-creative behavior is learned.” – George Land

In one of the most frequently cited studies on creativity, NASA-backed researcher George Land evaluated a group of kindergarten-aged children using a simple creativity assessment he’d designed to identity divergent thinking in engineers

What he discovered continues to surprise people today.

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

I’ve been writing proposals for over a decade, and it’s probably fair to say that I loathed the entire process for the longest time. I worried that I was just “making it all up.” I’d second guess every word I wrote, and of course, I was petrified of the inevitable rejection. Unfortunately, many creative folks feel the same: “If I’m not a veritable Shakespeare with the quill and ink, then I don’t stand a chance”.

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Imagine yourself sitting across the table from a prospective client’s CEO at a coffee shop. She’s engaged, ready to listen, and apparently in a positive state of mind. This is a marketer’s dream situation; you feel that any question is fair game and honest answers will be forthcoming. If you could ask her just one question to qualify her business for your services, what would it be?

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Every day, 112.4 billion business emails fly around the world. That’s 122 emails sent and received every day per person. Despite the growth of other online communication channels, email continues to multiply. Which means people (including client-type people) are searching for reasons to ignore emails that don’t need their attention so they can focus on messages and tasks that do.

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