Madcashcentral Cash Content Curators : Intenet Advertising, Business & Marketing Blog

15 Creative Examples of Branded Pop-Up Shops

02/08/2016 MadCash Central 0

Marketers spend a lot of time trying to nail down abstract concepts. They’re tasked with turning brainstorming sessions and comments sourced during focus groups into campaigns that sum up everything about a brand’s identity in a neat, tidy, and most importantly, interesting way.

Madcashcentral Cash Content Curators : Intenet Advertising, Business & Marketing Blog

How to Win More Proposals by Interviewing Your Prospects

01/08/2016 MadCash Central 0

I’ve been writing proposals for over a decade, and it’s probably fair to say that I loathed the entire process for the longest time. I worried that I was just “making it all up.” I’d second guess every word I wrote, and of course, I was petrified of the inevitable rejection. Unfortunately, many creative folks feel the same: “If I’m not a veritable Shakespeare with the quill and ink, then I don’t stand a chance”.

Madcashcentral Cash Content Curators : Intenet Advertising, Business & Marketing Blog

4 Warning Signs Your Prospect Isn’t Ready to Invest in Marketing

29/07/2016 MadCash Central 0

Imagine yourself sitting across the table from a prospective client’s CEO at a coffee shop. She’s engaged, ready to listen, and apparently in a positive state of mind. This is a marketer’s dream situation; you feel that any question is fair game and honest answers will be forthcoming. If you could ask her just one question to qualify her business for your services, what would it be?

Madcashcentral Cash Content Curators : Intenet Advertising, Business & Marketing Blog

6 Overlooked Ways to Win More New Clients

26/07/2016 MadCash Central 0

Every agency professional knows that sinking feeling — you pursued what you thought was a warm lead for weeks, only to have them pass on your services. You don’t understand where it all went wrong. Your agency has a lot to offer, so why aren’t any of your prospects taking the bait?

Madcashcentral Cash Content Curators : Intenet Advertising, Business & Marketing Blog

How Your Agency Can Survive a Client’s New CMO

20/07/2016 MadCash Central 0

When an agency hears a client has a new CMO, their first thought is most likely, “Will we retain the business?” The new CMO will understandably want to make an impact in their new position. They’ll want to surround themselves with people they know and trust — and the agency they know and trust may not be the incumbent — you.

Madcashcentral Cash Content Curators : Intenet Advertising, Business & Marketing Blog

5 Costly Mistakes New Agency Owners Make

19/07/2016 MadCash Central 0

You started your own agency because you wanted a different type of lifestyle — you wanted to build something of your own. You were sick of the lack of creativity in the work at your company, and the singular focus on margins and profits were draining your love for the industry. 

Madcashcentral Cash Content Curators : Intenet Advertising, Business & Marketing Blog

7 Steps to Creating an Operating System for Your Agency

18/07/2016 MadCash Central 0

In 1955, a middle-aged milkshake machine salesmen came upon something odd.

At a time when his industry was taking a dive, one restaurant ordered enough machines to make 40 milkshakes at once. He was so curious that he bought a plane ticket and flew from Illinois to California to see what kind of restaurant would make such a purchase.

Madcashcentral Cash Content Curators : Intenet Advertising, Business & Marketing Blog

How to Design an Employee Mentorship Program That Doesn’t Suck

13/07/2016 MadCash Central 0

Whether you’ve worked in the industry for 25 years or two years, it can be difficult to navigate the complexities of a career. This includes figuring out the internal politics, processes, and opportunities that drive growth within a company and the small steps and education that lead to defining the different stages of a person’s professional career.

Making decisions about both of these paths benefit from having a mentorsomeone who can be a guide, a motivator, and an advocate. And it’s a smart investment for companies to make: According to a study by Jerry Wilbur, mentoring is a significant predictor of career success. Mentees earn more money and experience more satisfaction in their work.