Mobile marketing (Page 2)

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

You’ve weathered Mobileggedon. You’re confident that your website and blog will look great on mobile devices and that Google’s algorithm change won’t hurt your search listings.

Congrats! You’ve survived this skirmish … but it’s not going to be the last. 

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

It’s official: In certain parts of the world, there are now more Google search queries on smartphones than on desktop computers and tablets.

This week, Google’s Jerry Dischler wrote in a post on the official AdWords blog that “more Google searches take place on mobile devices than on computers in 10 countries, including the U.S. and Japan.” 

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

The search engine goliath Google hath laid down its wrath once again — this time targeting the mobile web.

On April 21st, 2015, Google began rolling out its “mobile-friendly” update, which makes mobile-friendliness a stronger ranking factor for mobile searches. The aftermath of this rollout, dubbed “Mobilegeddon,” has resulted in thousands of non-optimized websites plummeting in mobile search results. 

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

How many of you use your smartphone and/or tablet to check email, scroll through Twitter, and even read blog posts like this one?

Most of you, I’ll bet. While we’re not quite ready to do away with our laptops and desktop computers, people are spending more time using their mobile devices to access the internet — especially social media sites.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Now more than ever, businesses are focusing on creating delightful mobile website experiences.

After all, Google has been heavily favoring mobile-friendly websites since they updated their algorithm in April 2015 and again in March 2016. And that’s crucial, seeing as there have been more Google search queries on smartphones than on desktop computers and tablets for over a year now.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

 

Brands with both a physical and digital presence make almost 30% more in revenue. Consumers report a higher level of satisfaction with brands that have both a brick-and-mortar and online store, according to a recent study. Legacy brands who once hailed shopping malls as their “mecca” are now having to close shop, and once-startup, online-only brands, including Warby Parker and Birchbox, are moving in and opening their doors.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

Millennials. Generation Z. The two groups comprise the most coveted set of consumers. They are future clients and customers, and they will determine if a brand lasts or lags behind. But they are a confusing group — to brands (and their parents).

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

“Really? We’re talking about QR codes?”

Fair reaction. For a few years now, QR codes have been one of the technologies at the center of the popular “___ is dead” trope we marketers love to argue. We’ve even debated it ourselves on this blog. But if there’s one thing this back-and-forth shows you, it’s that there sure isn’t a consensus — just scroll down to the comments on that post and you’ll find the efficacy of QR codes still hotly contested.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Optimizing your marketing campaigns for mobile users isn’t just about having your landing pages render nicely on all smartphones and tablets. It’s also about considering the user behind the device; what they’re doing and thinking about while they’re using it. And while the same people tend to use both mobile and desktop, their behavior and goals at a given time differ depending on the device they’re using.

But differ how, exactly? I spoke to nine digital marketers to ask what they’ve learned about their mobile audience and how they’ve adapted their campaigns accordingly.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

mobile_email_marketingOver the past few years, mobile email opens have seen explosive growth. While they are now holding steady around 45% of all email opens, three years ago, they accounted for only 11% of opens — which is a 309% increase since April 2011. 

Not only are mobile opens growing, but they’re also cannibalizing desktop and webmail opens.

Continue Reading