Marketing (Page 140)

The Marketing arena has Huge potential, the sheer number of business practices, tactics, tools and possibilities in Marketing are staggering, to say the least.

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If you’ve ever signed up for a gym membership, then you’re already well aware of the power of sunk cost effect. Basically, every time you sigh and grumble your way to the gym to power up the elliptical, you’re falling prey to this phenomenon that says we’re reluctant to pull out of something that we’ve already put a lot of time, money, or effort into. 

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At HubSpot, our marketers are outstanding teachers. 

Not to toot our own horn, but they have a ton of tips, tricks, and hacks that can be used to help other marketers meet and exceed their goals. So in an effort to spread this knowledge, we’ve decided to start a weekly video tutorial series called #HubSpotHowTo.

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Have you ever poured your heart and soul into a blog post only to see it completely tank?

It doesn’t generate leads and barely sees any views, while that silly GIFs article that took you half the time and energy goes viral. Doesn’t that drive you crazy?

To gain a better understanding of their audience’s interests — and ensure that their content is actually resonating — smart marketers are turning to the performance numbers of existing content to inform their strategy. 

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At some point in your life, you’ve probably been on a team.

Whether it was a baseball team when you were growing up, a team of volunteers working to clean up a local community, or a marketing team working to support your sales department — it’s likely that you’ve experienced the feeling of strength in numbers. After all, everyone always says that the sum of a team is greater than any individual, right?

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We’ve all been there.

You have a website, a customer acquisition team, and a really great product — but people aren’t getting on board. Or worse yet, they hop on, check things out, and jump ship. 

But it doesn’t have to be this way. There are ways to turn visitors into customers — you just have to know which best practices you should start following.

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During the last year, Facebook has emerged as a real contender for the online video platform throne. In wake of several new video features being introduced and a heavy video focus from Mark Zuckerberg, the social media giant has quadrupled its video views over the last year.

Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) — it’s also because more marketers are shifting their budgets from TV to mobile video. 

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So, you’ve read dozens — if not hundreds — of SEO articles on the web. You’ve digested countless tips and tricks for improving your website’s SEO. You’ve even (over)paid that self-proclaimed “expert” to help you develop an SEO strategy that aligns with your business’ goals.

But after all of the reading and learning and strategizing, it dawns on you: You haven’t actually done anything yet.

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When was the last time you paid attention to how you dot your i’s and cross your t’s? Probably never. Well, you may want to grab whatever handwritten notes you have handy and take a look.

As it turns out, how you write can indicate more than 5,000 personality traits. The size and shape of your letters, spacing between words, and even how hard you press your pen down can signify all sorts of characteristics. It can even give clues about your health and energy levels.

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