Marketing (Page 148)

The Marketing arena has Huge potential, the sheer number of business practices, tactics, tools and possibilities in Marketing are staggering, to say the least.

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According to a study from Gallup89% of employers believe that workers leave their company for more money. However, as it turns out, only a mere 12% of people actually do leave for that reason.

If there’s one thing that this illustrates, it’s this: When it comes to workplace satisfaction, there is a major disconnect between employees and their employers.

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I received a fun message recently – just a reminder at how simple it can be to apply the principles, for truly immediate results.
Check this out:
Hi Leslie! I was thinking of you today. I had lost your book in my daughters room and she finally found it several days ago. I’ve been rereading all of the underlined portions and did something that worked!
I got my car washed yesterday and they put a scratch in my clear coating. My husband said to go back and ask what they would do to make it right.
When I read all… Read moreContinue Reading

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This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.

Sales can be a bit like detective work at times. It would be nice if you could take everything your prospects said at face value. But, as any sharp salesperson knows, buyers aren’t always forthcoming or totally honest about what they’re really thinking.

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What do you think to yourself when you see someone’s Twitter avatar is the default image of an egg? Chances are, you probably assume they are either inactive, a fake account, or someone not worth following.

While almost all businesses understand that the egghead approach isn’t doing them any justice, they often fail to understand that a plain, flat Twitter cover photo can be equally as off-putting to potential followers.

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When I go on vacation, I completely turn off work … but I don’t stop marketing.

Of course I don’t actually work while I’m on vacation. It wouldn’t truly be a vacation if I did. I use my out-of-office reply to continue marketing while I’m gone. Below is my most recent one.

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In my job at HubSpot, I chat with marketers very often about what problems they’re facing. One of the most common issues I hear about is lead flow — a marketing department generates hundreds of leads per month, but many of them aren’t closing.

Nobody knows where to turn. Sales points fingers at marketing. Marketing points fingers at sales. They both shrug, unsure of how to proceed.

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In a web environment where majority of respected publishers offer content for free, many media companies find themselves facing unfortunate economic realities. Incentivizing subscriptions and maintaining a paywall has become increasingly difficult; consumers are flocking to free sources of premium content, leaving publishers with a core of loyal customers and few new prospects. 

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A company won’t survive if it doesn’t meet its revenue goals. That’s why revenue isn’t just the sales team’s problem — it’s every department’s problem. An effective marketing team will set up the sales team for success by generating valuable leads and nurturing them until they’re ready to be passed to sales reps.

But the partnership doesn’t end there.

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Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content.

If your content marketing results are falling flat, here are 7 reasons why it might be happening and what you can do about it.

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While we all know that SlideShare is a highly visual platform, the most important aspect of any SlideShare presentation isn’t actually the design — it’s the story.

“Before you become a master presentation designer, you must be a great storyteller first,” writes Tourism Australia’s head of social Jesse Desjardins in his SlideShare presentation You Suck At PowerPoint! (which has 2 million+ views).

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Ever start writing a piece and wonder if anyone’s even gonna read it?

Not to make you paranoid, but … you should be paranoid.

Chartbeat conducted a study in 2013 that indicates most readers are only getting about 60% of the way through a piece of content. The other 40% of the stuff you wrote? Well, you could’ve gone home early that day. (You can read more about that study here.)

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We’ve all heard the rumors, but yesterday it was confirmed. Pinterest announced that Buyable Pins are coming in the next few weeks. For consumers, this simplifies the steps from pinning to purchase. For ecommerce, Buyable Pins could change the way that people shop. 

Here’s a quick rundown on Buyable Pins and how they affect you, both as a consumer and a business.

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