Video (Page 6)

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

When the live video streaming apps Meerkat and Periscope were first released in early 2015, many marketers weren’t sure whether they’d be a passing trend or here to stay.

Turns out, the live streaming apps have been growing rapidly over the past few months. In August 2015, Twitter-owned Periscope reported it’d surpassed 10 million registered accounts only four months after launching — and it has almost two million daily active users.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Many a marketing team, big and small, has gathered around a conference table to brainstorm a list of crazy ideas. You know what I’m talking about — those “big, hairy, audacious goals” discussed so often that they’ve earned a place in the business lexicon.

Much more rarely, though, do teams actually execute on these crazy ideas.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

As marketers find more innovative ways to grab people’s attention, video has become a meaningful part of the strategic marketing conversation.

Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. 

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

At HubSpot, our marketers are outstanding teachers. 

Not to toot our own horn, but they have a ton of tips, tricks, and hacks that can be used to help other marketers meet and exceed their goals. So in an effort to spread this knowledge, we’ve decided to start a weekly video tutorial series called #HubSpotHowTo.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Video has become one of the most powerful forms of marketing content. As people become more and more impatient, the text-only approach is no longer cutting it. We’ve moved into a visual-centric world, of which video is a critical piece.

One component of your marketing strategy that video’s especially great for? Explaining to web users what your business does, what you stand for, and why customers need you. This is called “the explainer video,” and it’s a quick, memorable way to make an impact on people who might buy your product but need to know more information.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Vine, the video-looping app released back in January 2013, has proven itself to be much more than a passing fad. As a result, many brands across all sorts of industries continue to use the platform as a visually creative way to connect with fans and followers.

But, for some marketers, Vine is still somewhat of an unknown.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Have you ever visited someone else’s website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors’ experiences on your own website. Do your site visitors understand what you do and where you want them to go?

Not only are these critical pieces of information to know, but they’re also worth checking in on regularly.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

The live video streaming app Meerkat was the talk of the town after its appearance at SXSW in March 2015 — but its popularity was shortlived. Just a few weeks later, Twitter released Periscope, a similar live video streaming app. Although Meerkat kicked mobile video streaming off with a bang, you’ll see in this Google Trends graph of each app’s interest over time that Periscope might be winning the race:

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Feel intimidated by the notion of creating an explainer video? There’s no need to be — they just represent another excellent way to get your content out to your target audience. Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small startups are using them.

Even if you believe your product isn’t “cool” enough to become a cute, cuddly explainer video, someone out there who has a problem that can be solved by what you have to offer would likely see it in a much different light.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Ah, the great mystery of viral content. I still remember the panic and helplessness I felt when, back during one of my internships, my boss asked me to “make a viral video.” After all, I was in college and therefore knew exactly what would “hit” — right? Right?

Well, not exactly. (And I didn’t succeed in making a viral video.) Unfortunately, there’s no tried-and-true formula for virality — but it’s still fascinating to look at content that does go viral and learn exactly how that happened.

Continue Reading