Google uses 200+ ranking factors when determining the search results. How do you ensure that your website gets more visibility and, thus, higher SERP positions?Continue Reading
The goal is to show a different combination of titles and descriptions for different users depending on their unique queries and search history. Google will alternate between the titles and descriptions, showing 32,760 different versions of the ad. Then, the search engine will find the most effective title and description combination and use it the most often.Continue Reading
The feeling you get when you are standing at the top and then stumble and fall into the abyss is something no individual wants to experience. Similarly, no business owner/marketer wants to find out that their website has suddenly dropped down 10-15 rankings in the SERPs. However, people familiar with SEO know that it is […]Continue Reading
In 1998, 3 years after Yahoo took the internet by storm, the to-be search giant, Google, was found. However, we all know every other search engine in the world is far behind in the race compared to Google. With innovative ways of reaching an audience and helping them with effectiveContinue Reading
Wanna see something scary? That, my friends, is what I would call a definite downward trend — and for a post that, at its high point, received 10,000 views per month. Maybe it looks familiar. And maybe it doesn’t, but it looks like something you want to avoid at allContinue Reading
When you look up the word “snippet” in the Merriam-Webster Dictionary, the definition you’ll find is, “a small part, piece, or thing; especially: a brief quotable passage.” So, what does that mean in the context of marketing? It could carry any number of meanings, really. It could be an excerpt fromContinue Reading
There are two types of search advertisers: those who have failed and those who are going to.
At HubSpot, we embrace failure — it’s often an important step towards success. That being said, we don’t ever go out of our way to fall on our face. Instead, when attempting something new, we try as hard as we can to learn from others who had failed before us.
