Social Media (Page 32)

Social media is the collective of online communications channels dedicated to community-based activity, interaction, content sharing and collaboration. A computer-based technology that facilitates the sharing of content, ideas, other information and the building of virtual networks and communities.

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Instagram for business has become an essential element of social media marketing. With 400 million users, over 80 million posts per day, and a 93% growth month-over-month for businesses using it, Instagram is an extremely useful social media platform to take advantage of. While other social media sites like Facebook, Twitter, and LinkedIn each serve their own purpose, Instagram is a platform where you can show your company’s human side.

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A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as “hashtag.”

For a long time, the hashtag symbol (#) was known simply as the “pound” symbol. Now, I could swear that the only time I hear it referred to as a pound symbol is when I enter my PIN number to pay my cell phone bill.

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It was snowing. A lot. Boston was in the midst of a blizzard — the biggest one in recorded history.

Kyle and Jessica Waring were cooped up in their apartment, and getting a little stir-crazy. They needed to do something productive … but what?

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There are quite a few factors that go into what makes a brand “followable” in social media. Think about it from the follower’s perspective: Why do you choose to ‘Like’ or follow certain brands on social networks like Facebook and Twitter?

It could be because they share valuable, educational content that appeals to your interests and needs.

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Snapchat has grown up a lot since its release back in 2011. While most people know it as the app that lets you send “private,” disappearing photos to your friends, the app has a whole lot more depth to it now. It offers branded and interactive filtering options, live news stories, and even a feature that lets you send cash to a friend.

Its popularity and growth all the way up until now has been impressive.

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For a while now, it’s been clear that Instagram isn’t just a social network for selfies and brunch pics. In fact, Instagram sees a whopping 500 million users — a 25% increase in audience size over less than a year.

In a world where visual content remains a crucial part of any business’ marketing strategy, Instagram presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day.

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When Payal Kadakia quit her job at Warner Music Group, she didn’t have a backup plan. All she knew was she wasn’t happy in her current job — and she needed to do something about it. 

She spent several weeks trying to figure out what that something would be. After much soul-searching, she finally landed on her big idea: a fitness search engine that would surface new classes in your area. 

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Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and even potential employers.

And people will come across it in a variety of ways — whether they’re searching for employees at your company or in your industry, or they met you in person and want to remind themselves what you do or learn more about your accomplishments.

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In the past few years, Instagram has quickly become the go-to social network. And if you think it’s just middle and high schoolers are the ones using the app, think again: Pew Research Center reported in 2015 that 26% of adult internet users use Instagram. Compare that with the 23% of adult internet users who use Twitter.

Not only do adults use instagram, 53% of adults ages 18–29 years old say they use it every single day.

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How many times a week do you hear the phrase, “Oh, you have to check out that blog post/podcast/book/TED Talk. It’s the best!”

I’m a low-stakes betting person (not the billion-dollar-Powerball-jackpot type), but I’d put good money on the fact that you probably hear that a lot.

The problem? You’re busy.

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The feature TIME once compared to “a glitzy laundry list” is now the crux of Facebook’s success.

Facebook’s News Feed launched in September 2006, about a year and a half after the launch of the site. At first, people thought of it as a timeline of mundane details about their friends’ lives. But it’s evolved into what TIME has more recently called “the most valuable billboard on Earth” — for brands, publishers, celebrities, and the rest of us.

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When it comes to delighting people with design, details matter — a lot. The fonts you choose every time you lay out an email, an ebook, or an image for social media end up giving your marketing a polish that makes a big difference.

Trouble is, with so many options to choose from, finding the right one isn’t always as obvious as we’d like it to be. Thankfully, there are a few guiding principles out there to simplify the selection process.

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Social media is one of the best ways to amplify the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others.

So … When’s the best time to post content to social media?

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