Social Media (Page 33)

Social media is the collective of online communications channels dedicated to community-based activity, interaction, content sharing and collaboration. A computer-based technology that facilitates the sharing of content, ideas, other information and the building of virtual networks and communities.

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Everlane isn’t like many other contemporary fashion brands.

While others’ pricing and supply chain information is shrouded in mystery, Everlane’s is completely transparent. On their website, you can see exactly how much money it takes to produce each of their products — and how much money they’re profiting. The fashion startup even devotes a whole section of the website to showcase detailed information and photos of their factories. 

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Time for another brainstorm session …

After scratching out a list of possibilities, you turn to your computer for inspiration. Consider your go-to sources: Do you immediately navigate to your competitor’s blog? Are your bookmarks filled with favorite content from companies in your industry?

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This post originally appeared on HubSpot’s Sales Blog. To read more content like this,subscribe to Sales.

What if I told you that the key to increasing revenue, employee productivity, and lead flow was as simple as sending a tweet? 

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Instagram is a platform that has demonstrated tremendous growth. In fact, the Instagram community grew to over 400 million users this past year. 

Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they’re leaving high levels of engagement, brand awareness, and even profit on the table. 

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The arrival of a new year is a time for fresh beginnings. Although we may not all admit to resolutions of healthier lifestyles or less Netflix binges, it is hard to ignore the cultural push to re-evaluate your goals for a more successful year. 

Likewise, with the close of Q4, now is the time to identify the focus of your marketing team for 2016 and brainstorm fresh ideas for your campaigns. 

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In the beginning, Wistia had just a few guys working out of an apartment in Cambridge, Massachusetts. YouTube had recently launched, and the Wistia co-founders, Chris and Brendan, were determined to capitalize on the rising popularity of video. 

Growth was a little slower than they anticipated. It took them a year to make their first dollar, and then another year to sign on 10 customers.

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If you’ve ever taken a Lyft, you know the ride’s been a little different than those with other ride-sharing apps.

Your car is adorned with a bright pink mustache. You sit right up front next to the driver. You may even give them a fist bump.

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As Marketers, we strive to write valuable content, stand out from our competitors and target our audience in a unique and creative way. Leveraging social media is a great way to achieve all three of those goals. 

However, if your client is a homebuilder, or a similarly unique brand it may be challenging to know what exactly to post, and how to differentiate yourself from other brands. Check out these 10 homebuilder brands that found creative ways to leverage social media.

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These days, it seems like everybody’s dishing out advice on company culture. 

Yet it still remains one of the most overlooked, compartmentalized, and misunderstood parts of growing a business.

So how do you make company culture into something beyond a buzzword — and actually transform the way your company operates?

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Over the past several years, LinkedIn quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content — particularly branded content.

LinkedIn’s evolution began in May 2012 with the acquisition of SlideShare, and it continued with the purchase of news reader app Pulse.

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Kai Kight doesn’t have a typical career path.

He began learning violin at just three years old. Because of his incredible talent and dedication, he went on to perform all over the world in places like the White House and the Great Wall of China.

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The odds are you or someone you know has searched for a home recently. Something magical happens when you find the right one. Your heart starts racing, your palms get clammy. Are you about to buy a house?

You may not realize it from the consumer side of this deal, but there is an enormous amount of heavy-lifting that comes from the homebuilder side, especially with the availability of social media at consumers’ fingertips.

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Like a tree falling in the woods, if you launch a product without spreading the word … will anyone use it? Will anyone even want it?

Probably not. Whether you’re launching something huge, something small, or you’re updating a current offering, you’ll want to start your preparation well in advance of the launch date. This includes nailing down your positioning and messaging, sharing that with key teams and stakeholders, listing out all the launch activities, creating assets and content, prepping everyone involved in the launch, and so on.

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