Literary theorist and legal scholar Stanley Fish wrote, “The skill it takes to produce a sentence, the skill of lining events, actions, and objects in a strict logic, is also the skill of creating a world.”
Remarkable writing isn’t just for academics and authors; it’s a fundamental skill for marketers, too. The “remarkable” part is where it gets tricky.
Great writing requires great sentences — and more strategy goes into a great sentence than you might think. Numerous studies have been conducted on sentence structure, word order, and how readers retain information. Drawing from the results of these studies, the folks at Copyblogger created the SlideShare below to teach us how to write killer sentences without even thinking about it.
Without further ado, here’s how to write a darn good sentence.