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What’s the Deal With Ad Blocking? 11 Stats You Need to Know

July 22, 2016 Admin Wordpress 0

It’s no secret that internet users are no strangers to seeking out the information they need online — in fact, Google now processes over 40,000 search queries every second.

And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. (Think: pop-up ads, autoplaying video ads, and the dreaded mobile ad that takes up the entire phone screen.)

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How to Say ‘No’ To Your Boss

July 21, 2016 Admin Wordpress 0

Technically, your boss owns your professional time. That means it’s perfectly within her rights to reprioritize what you’re working on if she thinks doing so is the best thing for the team.

But even good bosses can have a hard time understanding what’s being sacrificed when they assign new tasks and projects.

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How Your Agency Can Survive a Client’s New CMO

July 20, 2016 Admin Wordpress 0

When an agency hears a client has a new CMO, their first thought is most likely, “Will we retain the business?” The new CMO will understandably want to make an impact in their new position. They’ll want to surround themselves with people they know and trust — and the agency they know and trust may not be the incumbent — you.

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Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search

July 19, 2016 Admin Wordpress 0

Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority.

But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more value in keeping certain pages on your website out of a search engine’s index.

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Are Ads Worth the Investment? [Free ROI Calculator]

July 19, 2016 Admin Wordpress 0

Marketers considering ads always ask me the same thing: “How much should I spend?”

It’s a good question — an important question — but it’s the wrong question. The right question is: “For every dollar I spend on ads, how much will I get back?”

If you know the answer to that question, or at least have an educated guess, it matters less how much or little you can spend.

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5 Costly Mistakes New Agency Owners Make

July 19, 2016 Admin Wordpress 0

You started your own agency because you wanted a different type of lifestyle — you wanted to build something of your own. You were sick of the lack of creativity in the work at your company, and the singular focus on margins and profits were draining your love for the industry.