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Choosing the Best Big Social Networks for Publishers

June 25, 2015 Admin Wordpress 0

With social media being one of the main channels used by companies to reach their audiences nowadays, and hundreds of social media sites available for use, it can make even a seasoned marketer or publisher feel overwhelmed when choosing which networks will work the best for them.  

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Getting to Know Elon Musk: The Biography of an Audacious Entrepreneur [Podcast]

June 25, 2015 Admin Wordpress 0

It’s hard enough running one business, but Elon Musk manages to run three: Tesla, SpaceX, and SolarCity. And a result, he’s amassed a net worth of over $5 billion and become one of today’s most ambitious and audacious entrepreneurs.

Many people compare Elon Musk to Steve Jobs given his strong will, stubbornness, arrogance, and unmatched marketing skills, but in his new biography of Musk, veteran tech journalist Ashlee Vance says the better comparison just might be Thomas Edison.

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How to Get Free From Annoying Office Situations

June 24, 2015 Admin Wordpress 0

At work, some terrible situations are easier to get out of than others.

That important project your boss dumps on you last minute? You probably can’t wiggle your way out of that one. 

But that super confusing Google Doc your company uses to track incoming leads and assign them to sales reps?

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How to Find Your Brand’s Voice [SlideShare]

June 23, 2015 Admin Wordpress 0

The other day I emailed my husband at work to check in on what was for dinner. 

His response?

“To ensure optimal nutrients, I’m going to prepare a ground Bos taurus paired with Peruvian onion circles, blanched lettuce, and thick-cut Sus scrofa domesticus on a brioche.”

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Why Buying Email Lists Is Always a Bad Idea (And How to Build Yours for Free)

June 23, 2015 Admin Wordpress 0

You need people to email, and you need them quickly. Oh, and if you could get them pretty cheap, that’d be great, too.

That’s the mindset many marketers find themselves in when they’re on the phone with a list-purchasing company: We need new people to email to feed our sales organization. Acting on that moment of desperation, however, can cause them more long-term (and short-term) harm than good.

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How to Create Sponsored Content that Doesn’t Suck

June 23, 2015 Admin Wordpress 0

As a publisher, your advertisers come to you with the expectation that you’re creating valuable sponsored content that brings MQLs to the table and ultimately delivers on their digital dollars spent. It’s a two-way street of trust. They’re counting on you to be the experts at knowing what your readers want to consume, while keeping their own interests in mind.

The dilemma? You need to prioritize preserving the sanctity of your own publication’s reputation, sometimes over making money. So how do you create a win-win scenario? Create GREAT content that advertisers love and trust.

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7 Terrible Commercials You Wish You Could Unwatch

June 23, 2015 Admin Wordpress 0

It’s no secret that TV commercials — like cold calls in the middle of dinner — are usually interruptive.

One minute you’re on the edge of your seat watching the nail-biting season finale of your favorite show … and then boom — a commercial for toothpaste hits. (Talk about a buzzkill.)

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How Marketers Can Get Their Content Listed in the Upcoming Apple News App

June 22, 2015 Admin Wordpress 0

After several attempts at getting it right Apple has recently announced their newest foray into News, with their new native app coming this fall. The News app will feature aggregated content that can be customized specifically for the iPhone and iPad experience.

Publishers will have access to a set of tools to shape their content in a way that will provide the optimal viewing experience for readers viewing their content on iOS devices. The reader experience will be enhanced by the fact that it is automatically loaded and readied in the app itself, rather than the user having to wait for content to load.

Gaining access to information on how to participate in this program has been previously hush-hush from what I could tell, So I set out to find some answers.

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In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours

June 22, 2015 Admin Wordpress 0

In marketing, as in life, situations will inevitably arise that require a certain amount of scrappiness. And a spur-of-the-moment, quick-turnaround-required content push — while not ideal — is a situation you ultimately might end up facing.

Maybe it’s the end of the month, and your boss is freaking out. “We need more leads!” is the battle cry. ”And we need you, [your name], to create and promote some new content pronto so we can generate those leads!”

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Beyond the Basics: How to Increase Conversions on Twitter [Free Webinar]

June 22, 2015 Admin Wordpress 0

When you first get started with Twitter, there are plenty of resources to help. Lots of guides on setting up your profile, tips on responding to your followers, and tutorials on picking your very first cover photo. 

But what happens after you’ve mastered the basics? Where do you turn for helpful, actionable advice to help you optimize your Twitter strategy?

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How Do People Use Twitter? [Infographic]

June 19, 2015 Admin Wordpress 0

With over 270 million active global users, Twitter is a great platform for businesses to communicate with their current audience, gain new prospects, and drive traffic to their websites.

But just because lots of people are on Twitter doesn’t mean they all use it the same way. For marketers looking to drive traffic, subscribers, leads, and customers to their websites, knowing more about who uses the platform and how they use it is essential.