It’s hard enough running one business, but Elon Musk manages to run three: Tesla, SpaceX, and SolarCity. And a result, he’s amassed a net worth of over $5 billion and become one of today’s most ambitious and audacious entrepreneurs.
Many people compare Elon Musk to Steve Jobs given his strong will, stubbornness, arrogance, and unmatched marketing skills, but in his new biography of Musk, veteran tech journalist Ashlee Vance says the better comparison just might be Thomas Edison.
You need people to email, and you need them quickly. Oh, and if you could get them pretty cheap, that’d be great, too.
That’s the mindset many marketers find themselves in when they’re on the phone with a list-purchasing company: We need new people to email to feed our sales organization. Acting on that moment of desperation, however, can cause them more long-term (and short-term) harm than good.
As a publisher, your advertisers come to you with the expectation that you’re creating valuable sponsored content that brings MQLs to the table and ultimately delivers on their digital dollars spent. It’s a two-way street of trust. They’re counting on you to be the experts at knowing what your readers want to consume, while keeping their own interests in mind.
The dilemma? You need to prioritize preserving the sanctity of your own publication’s reputation, sometimes over making money. So how do you create a win-win scenario? Create GREAT content that advertisers love and trust.
After several attempts at getting it right Apple has recently announced their newest foray into News, with their new native app coming this fall. The News app will feature aggregated content that can be customized specifically for the iPhone and iPad experience.
Publishers will have access to a set of tools to shape their content in a way that will provide the optimal viewing experience for readers viewing their content on iOS devices. The reader experience will be enhanced by the fact that it is automatically loaded and readied in the app itself, rather than the user having to wait for content to load.
Gaining access to information on how to participate in this program has been previously hush-hush from what I could tell, So I set out to find some answers.
In marketing, as in life, situations will inevitably arise that require a certain amount of scrappiness. And a spur-of-the-moment, quick-turnaround-required content push — while not ideal — is a situation you ultimately might end up facing.
Maybe it’s the end of the month, and your boss is freaking out. “We need more leads!” is the battle cry. ”And we need you, [your name], to create and promote some new content pronto so we can generate those leads!”
When you first get started with Twitter, there are plenty of resources to help. Lots of guides on setting up your profile, tips on responding to your followers, and tutorials on picking your very first cover photo.
But what happens after you’ve mastered the basics? Where do you turn for helpful, actionable advice to help you optimize your Twitter strategy?
I’ve always considered myself to be a fairly creative person. According to my mom, I practically burned through coloring books when I was little, which is why it made sense that I majored in art, then media, and wound up in marketing.
This post originally appeared on inbound.org and is reprinted here with permission.
The purpose of any homepage is to act as a launching pad for users to find relevant information that’s specific to their needs. Deciding what to include on your homepage, however, is an endless conversation amongst marketers.
With over 270 million active global users, Twitter is a great platform for businesses to communicate with their current audience, gain new prospects, and drive traffic to their websites.
But just because lots of people are on Twitter doesn’t mean they all use it the same way. For marketers looking to drive traffic, subscribers, leads, and customers to their websites, knowing more about who uses the platform and how they use it is essential.