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11 Helpful Tips for Becoming a Better Networker [Infographic]

May 31, 2015 Admin Wordpress 0

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.

My freshman year of college, I had a roommate who participated in an internship program in Washington, D.C. At the end of the internship, the students in the program attended a networking event with alumni in the city. She told me that she and the other interns competed to collect business cards — the “winner” was the one who ended the night with the most.

Hopefully, this isn’t the way you’re networking.

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10 Things to Stop Doing in Your Next Public Speaking Opportunity

May 29, 2015 Admin Wordpress 0

Most of us at some point in life have to stand up in front of other people and make some sort of presentation. That’s just the way it is.

Whether it’s only a verbal presentation to a few people or a TED Talk with cameras and a large audience, there are some simple things to remember that will help you make as strong a presentation as possible. 

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Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off

May 29, 2015 Admin Wordpress 0

Unsatisfied by his current job, Tom Dickson found himself with three things: the need for a change, a passion for bread making, and a $10 vacuum motor. 

In search of a way to combine them, Dickson started his own blender company, Blendtec. Unfortunately, he quickly found that generating buzz for blenders wasn’t all that easy. 

Then one day, his marketing director found inspiration in a pile of sawdust left behind by one of Dickson’s “blender durability experiments,” and proposed an idea that would soon propel Blendtec to fame. 

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How to Create a Compelling Business Case Study: The Ultimate Guide & Template

May 29, 2015 Admin Wordpress 0

Struggling to earn the trust of potential new customers?

Before you can expect them to open up their wallets, you need to start the sales process by demonstrating your ability to deliver on what your product or service promises. 

Sure, you could tell them that you’re great at X and that you’re light-years ahead of the competition when it comes to Y and Z, but at the end of that day, that’s just lip service.

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HubSpot & Salesforce Sign a Partnership Pact Through 2020

May 28, 2015 Admin Wordpress 0

I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with Salesforce.com through 2020. This is great news for HubSpot, HubSpot’s customers, Salesforce, and Salesforce’s customers.

Nearly 20% of HubSpot marketing software customers use Salesforce.com’s CRM product. We have spent many many many calories over many many many years building a great integration experience for our joint customers, and we have over 500 5-star reviews on the Salesforce App Exchange to prove it. These customers, as well as future joint customers, will be able to continue to leverage this integration.

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How to Create Detailed Buyer Personas for Your Business [Free Persona Template]

May 28, 2015 Admin Wordpress 0

Restaurant Owner Roy. Caregiver Katie. Landscaper Larry. Do you know who your business’s buyer personas are? And exactly how much do you know about them?

Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. Personas help us all — in marketing, sales, product, and services — internalize the ideal customer we’re trying to attract, and relate to our customers as real humans.

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How To Design a Publishing Website Your Advertisers Will Drool Over

May 28, 2015 Admin Wordpress 0

 

If you place any value on the profit generated by your publishing website, you have one crucial demographic to win over above all others: advertisers.

This is the core of increasing online ad revenue for publishers, much like the core of television broadcasting rests on providing a pleasing network for television ads. But what makes one publishing website superior to another in the eyes of an advertiser? Quality content? Layout? Reputation? These all play their parts, but there’s far more to consider in designing your site; so let’s talk about content best practices, inbound marketing, analytics, and making a profit.

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Confessions of a Google Spammer

May 27, 2015 Admin Wordpress 0

Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: Never, never ever follow in my footsteps.

This blog post will tell you exactly why.