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A Helpful Guide of Public Speaking Tips [Infographic]

March 31, 2015 Admin Wordpress 0

If the thought of speaking in front of a crowd makes you uneasy, you’re not alone. According to a study by Chapman University, public speaking is the number one fear in America — followed closely by heights and then by bugs, snakes, and other animals. (Strangely enough, Americans are more afraid of zombies than we are of clowns or ghosts … but that’s a blog post for another day.)

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Your Guide to Online Sales Tax

March 31, 2015 Admin Wordpress 0

 

Starting an ecommerce company comes with a lot of tiny details. While sales tax isn’t exactly a tiny detail, it may be something you haven’t yet considered. Some outlets will tell you sales tax isn’t required for online sales. In many cases, this is true. Don’t take this as law, however. Instead, this short guide will walk you through the scenarios when you’ll need to charge a sales tax.

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A Handy Little Guide to Creating Visual Content for Social Media [Infographic]

March 30, 2015 Admin Wordpress 0

Want more views, clickthroughs, shares, and overall engagement on your social media posts? You’re not alone. According to the 2014 State of Inbound Marketing, 84% of marketers cited organic, top-of-the-funnel sources like social media, blogs, and search engines as rising in importance in 2014.

Posting visual content is one of the most important things you can do to improve your social media strategy.

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The Rise of the Full-Time Instagrammer: Why Brands Pay for Photos From Everyday Celebrities

March 30, 2015 Admin Wordpress 0

Patrick Janelle has a dream job.

That’s the first thing I thought to myself when I heard him tell the audience at Social Media Week NYC that he is a full-time Instagrammer.

Yup, that’s right: Thanks to an extensive background in graphic design and a very high follower count, Patrick’s full-time job is to do cool things and go to cool places, take beautiful pictures of his experiences, and post them to his personal Instagram account, @aguynamedpatrick.

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Should You Attend That Event? 9 Questions to Help You Find Out

March 30, 2015 Admin Wordpress 0

Figuring out whether you and your team should attend a conference can be tricky. Getting out of the office sounds like a no-brainer, but when you start thinking about taking time “off,” traveling, paying for the conference itself, and what you’ll actually do once you get there, the answer starts to feel a little less clear.

So how can you figure out whether a conference is “worth it” to attend?

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How 16 of the Most Successful Social Sellers Schedule Their Days [Infographic]

March 28, 2015 Admin Wordpress 0

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

One of the most common hurdles to social selling adoption is lack of time. Salespeople’s days are packed with meetings, demos, emails, and prospecting calls. Where can they find a spare 10 minutes — much less an hour — to monitor prospects’ behavior and interact with them on social media?

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A Simple Guide to Designing a Logo [Infographic]

March 27, 2015 Admin Wordpress 0

I think most of us can agree there are generic logos in the world that we easily forget, and then there are great logos that we’ll always be able to recognize (even without the brand’s name attached). But what is it about a logo that makes you recognize it? What is it about the design that can elicit a memory or even a specific emotion?

If you’re in the process of creating a logo for your company, you’re in a unique position to make a powerful impact on how consumers perceive your brand.

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6 Reasons Why Marketers Should Bet on Podcasting

March 26, 2015 Admin Wordpress 0

It started with a few tweets here and there asking me to start a podcast (“I don’t have time to read all your blog posts!”), a couple of guest appearances on hangouts and other marketing podcasts, and next thing I know, for Inbound Marketing Week this year, I launched The Superheroes of Marketing podcast.

There is more to it than that, obviously. And the challenges were well, challenging… I’m not good with hardware. Wires and plugs all look the same to me. As an introvert, the performance part of the project is exhausting. Like everyone else, I’m busy. Really busy. Podcasting is extremely time consuming (more so than I expected).

But, here I am, planning, scheduling, recording and editing a weekly podcast with my co-host, Kelly Kranz. Am I crazy? Maybe. But here’s why it works.

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How to Stay Hungry, Humble & Focused on Growth When Your Business Is Doing Well

March 26, 2015 Admin Wordpress 0

Being humble keeps you hungry.

– Christine Tsai, Founding Partner, 500 Startups (Click to Tweet)

Venture capitalists aren’t often known for their humility, but Christine Tsai represents a notable exception to the rule. A founding partner at 500 Startups and former Googler and YouTube leader, Christine is the embodiment of someone who brought growth to life as both an investor and an operator.

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The Anatomy of a Successful Facebook Post

March 25, 2015 Admin Wordpress 0

When it comes to using Facebook for business, many people wonder what the secret for success is. What kinds of posts get the best results, and how can you increase engagement? Are there things you should be doing that you’re not?

While there is no one single right way of creating a perfect post, there are some best practices you can follow to help make your posts more successful. We’ve dissected the key elements of successful Facebook posts so you can properly optimize yours.

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An Introductory SQL Tutorial: How to Write Simple Queries

March 25, 2015 Admin Wordpress 0

Ever heard of the computer language called SQL? You may have heard about it in the context of data analysis, but never really thought it would apply to you as a marketer. Or, you may have thought to yourself, “That’s for the really advanced data users. I could never do that.”

Well, you couldn’t be more wrong! The most successful marketers are data-driven, and one of the most important parts of being data-driven is being able to collect data from databases quickly.

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8 Great Marketing Blogs You Probably Don’t Follow (But Should)

March 25, 2015 Admin Wordpress 0

In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. With thoughtful content, original ideas, clear how-tos, and consistent schedules, these blogs have become household names (at least in your marketing department). 

While these blogs deserve the recognition and readership they’ve cultivated, many people assume that those are the only places you should go for original, quality marketing ideas.