Remember the slogan “Reduce, Reuse, Recycle?” It was originally coined in reference to paper and plastic products, but it also can be applied to your content marketing strategy. Not only can repurposing content save you time, but it also can help you generate way more results.
The strategy of repurposing existing content has been oiling the HubSpot content engine for years, and this Thursday, we’ll be hosting a webinar with Likeable Local to give away our secrets.
Take a second to imagine a business event you attended recently.
When the keynote presentation ended, it’s likely that a majority of the vendors and attendees flocked to the nearest charging station, pulled out their tablets and pretended to look busy, or awkwardly huddled with their coworkers around the tall tables by the refreshments.
Did you know that just 3% of people generate 90% of the impact online
Considering this alarming statistic, it should come as no surprise that leveraging the power of this select group of influencers serves as a highly valuable strategy for businesses looking to expand their reach.
To help you get familiar with the concept of influencer marketing, HubSpot teamed up with with influencer marketing platform, Traackr, to create The Content Marketer’s Guide to Influencer Marketing. This free guide has everything you need to help you identify the right influencers, perform outreach, and leverage these relationships to grow your business.
On the web, there are few things more discouraging than a big block of text. That’s because humans are visual creatures — we tend to gravitate toward content that is pleasing to the eye, and we’re especially drawn to visuals that capture (and keep) our attention.
It’s no wonder that 70% of marketers planned to increase their use of visuals in their content marketing this year. Sometimes visuals are just a more effective and creative way to present information, data, or difficult-to-understand concepts. After all, they don’t say “a picture is worth a thousand words” for nothing.
One of the biggest challenges facing media companies who adopt the inbound marketing methodology is re-training their sales team to sell inbound campaigns to advertisers.
There’s a lot of content out there about productivity — everything from hacks to shortcuts to tips and tricks for how to get more done in less time. It’s all about the sprint, the checking things off the lists as quickly as possible, and the downloading of software that’ll block out any and all distractions.
But what about those times when you just want to surf the internet aimlessly? Hey, no one can be totally productive all the time.
Whether we like it or not, dictionaries are living, breathing documents, and new words are added to them regularly.
Although the Oxford English Dictionary editors get the final say, they actually look to us to dictate whether a word should be added. In other words, we have no one but ourselves to blame for all the weird words that make the cut every year.
You may not be a designer by trade, but as a content marketer, it’s your job to make sure you’re creating content compelling enough to hit your traffic, lead generation, social sharing, and engagement goals.
Adding images to your blog posts is one of the most important ways to get more readers, subscribers, and leads out of the content you spend so much time creating.
[Cue Twilight Zone Music] There is another dimension beyond which is known to most marketers. It is a dimension that is vast and chaotic and as timeless as the sales process itself.
It is the middle ground between the introduction and the close, between engagement and disengagement, it lies between the deepest of our marketing fears and the heights of our marketing knowledge. This is the 4th dimension of the sales funnel. It is an area which we’ll call… The Sales Continuum.
Thanks to the internet, global reach is no longer reserved for deep-pocketed brands, nor is it an incredible hassle for already over-burdened marketing managers.
In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets.
To give you an idea of what a great global marketing strategy looks like, we’ve compiled a list of brands that totally “get it.”
Producing email newsletters for B2B markets can be a vital part of your inbound marketing. Producing one, week after week, which actually gets read isn’t always so easy. Luckily, publications of all shapes and sizes can create great newsletters—you just have to know your audience and what they will find most engaging.