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How to Organize Your Desk to Be Happier and Healthier [Infographic]

February 9, 2015 Admin Wordpress 0

In a given week, many of us spend more time at our work desks than we do hanging out with loved ones, cooking, exercising — maybe even sleeping. So why is it that many people don’t spend time thinking about and improving their work environment?

The good news is that when it comes to organizing your desk, a little can go a long way. For example, did you know that incorporating the color green into your desk’s decor can make you more creative?

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8 Clever Ways to Use Your Twitter Cover Image for Better Marketing

February 9, 2015 Admin Wordpress 0

There are plenty of ways to use your Twitter cover image to promote your business. You can implement different tactics at different times, depending on what’s going on in your business at the moment. It’s easy to mix your cover image up and keep things fresh, while always being consistent with your branding.

To inspire your next Twitter cover photo change, check out some great examples below. 

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6 Rookie Mistakes You Might Be Making on LinkedIn

February 9, 2015 Admin Wordpress 0

It seems every day there is more evidence to show that LinkedIn is an incredible tool for creating strategic relationships, boosting your reputation, and generating more leads. But just because the tool is valuable doesn’t mean that everyone is using it properly.

If you aren’t getting the results out of LinkedIn that you were hoping, consider asking yourself if you are making any of the following mistakes.

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Balancing Engagement and Marketing: Cut Clutter and Start Crowdsourcing

February 6, 2015 Admin Wordpress 0

The trend for organizations worldwide is to let customers do the talking, and it works! Customer reviews are trusted 12 times more than a marketing piece from an organization. So they’re bidding farewell to the days of static brochure-ware websites. From Coca-Cola to the American Institute of Architects, organizations realize that a community of educated and passionate members is an incredible source of trusted, user-generated content and opinions.

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Instagram Photography Tips for Beginners

February 6, 2015 Admin Wordpress 0

Are you new to Instagram and perhaps a little intimidated by where and how to start sharing your photos? You probably started on Instagram by looking around at some of the big brands that are really active (Nike, GoPro, Starbucks), and developed a little case of “social media analysis paralysis”. “SMAP” is what happens when you want to post something that is noteworthy, sharable and will possibly “go viral”. You spend so much time analyzing and trying to get “just the right shot”, that you end up doing nothing at all. 

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Backrubs, Office Goats & Burning Man: 26 Crazy Facts You Never Knew About Google [Infographic]

February 4, 2015 Admin Wordpress 0

So you’re a master at searching for stuff on Google. But how much do you know about Google as a company?

For example, did you know that the first ever Google doodle was an out-of-office message from co-founders Larry Page and Sergey Brin when they left work to attend the Burning Man music festival? Or that the company rents 200 goats to help with the landscaping on their California campus?

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How Grabble Is Changing the Face of Ecommerce

February 4, 2015 Admin Wordpress 0

We think it’s pretty cool when a company can offer something new to the ecommerce realm. Selling is nothing new, but we’re still exploring the vast possibilities available selling online. That’s why Grabble has us pretty excited. At the moment, this app is only available in the UK, but it’s coming to the U.S. later this year. And it’s seriously cool.

Why? Let’s take a look.

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5 Little Lead Generation Experiments You Can Run Right Now

February 4, 2015 Admin Wordpress 0

“We need more leads.” 

Pretty much every B2B marketer has heard this phrase from their sales team at some point in their career. And after hearing it, most marketers are left in a sticky situation: They suddenly have to do more with the same budget and the same number of hours in a week. 

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3 Simple Ways to Personalize Content by Referral Source

February 2, 2015 Admin Wordpress 0

Most marketers know the importance of creating unique content for different social mediums. For instance, would you use the same exact copy in a paid search ad that you did in a tweet? I hope I’m hearing a resounding, “No!” 

And yet, many marketers aren’t fully prepared for what comes next: when a visitor actually clicks on a link and lands on their website.

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9 Effective Email Unsubscribe Pages

February 2, 2015 Admin Wordpress 0

One of the most important aspects of inbound marketing is delivering relevant content to followers who want to see it. People opt in by signing up for newsletters and downloading premium content. A sad reality, though, is once they opt in, people change their minds or decide they’re not actually interested in your content after all.

Perhaps their email inboxes overflow daily and they’re tired of going through and deleting each email. Or, maybe they had a bad day and spent their lunch break un-friending people andunsubscribing to email blasts.

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New Data: What Types of Content Perform Best on Social Media?

February 2, 2015 Admin Wordpress 0

In many aspects of life, timing is key. If you’ve got to schedule a very important meeting, and all of the attendees aren’t morning people, scheduling an 8 a.m. start time probably won’t result in a productive meeting. Or maybe you want to book a cheap vacation — you probably want to avoid scheduling one during the holidays. 

The same is true with content creation and social media.