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The Evolution of Social Media Since 2004 [Infographic]

December 8, 2014 Admin Wordpress 0

Can you believe it’s only been 10 years since Facebook was founded?

Perhaps many of you feel like it was just yesterday when “friend” was just a noun and the phrase “pics or it didn’t happen” wasn’t a common quip. But because social media networks like Facebook have been a central fixture of most companies’ marketing strategies for so many years now, I don’t know … 10 years makes it seem so young.

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One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s

December 8, 2014 Admin Wordpress 0

toys-trash

The Holiday Season. It’s a season of giving. A season of eating, drinking, and being merry. And, most importantly of all, it’s a season of buying biomorphic robots, sleeved blankets, and sexually suggestive fitness equipment.

Don’t worry, all of those references will make sense soon … I think. But the main point here is that each and every holiday season, we’re presented with a fresh array of “must-have” products, from toys and trinkets to consumer electronics.

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How to Optimize Your LinkedIn Profile for Social Selling [Infographic]

December 7, 2014 Admin Wordpress 0

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This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

Social selling is part activity, part reputation. If you’re writing insightful comments on your prospects’ blogs, responding to their tweets, and liking their shared content, you’ve got the activity bit down pat. But if your LinkedIn profile doesn’t include your three jobs and features a cropped picture of you from prom, you can’t really call yourself a social seller. 

If you’d like to start a social selling initiative in earnest, then begin by revamping your LinkedIn profile. Just as you’re researching potential buyers on LinkedIn to learn more about them, they’re looking at your profile to judge whether they want to do business with you. Don’t ruin great messaging and positive interactions with an outdated, sparse, or inappropriate profile.