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Should I Gate This Content? [Flowchart]

December 12, 2014 Admin Wordpress 0

We marketers seem to like rules. (And when none exist, we’ll settle for guidelines.) Those of us who write about the marketing space appear to recognize this tendency, which is why you’ll find so many benchmarking reports, how-to articles, and definitive lists for marketers.

Some challenges, however, are too nuanced for a binary best practice.

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Facebook Launches Call-to-Action Buttons on Business Pages

December 11, 2014 Admin Wordpress 0

Great news, marketers: Facebook just announced a feature that can help drive more traffic from your Facebook Page to your website: a call-to-action button.

While this feature isn’t available to everyone just yet, it’ll roll out in the U.S. over the next few weeks and worldwide starting in 2015. So if you don’t see it on your Page yet, rest assured that it’s coming. In the meantime, you can catch up on all the feature’s details in this post.

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Does Your College or University Have Too Many Social Media Accounts?

December 11, 2014 Admin Wordpress 0

It’s tempting to jump on the social media bandwagon and create multiple profiles for the various departments and athletics teams within your college or university. Everyone wants to have a voice and post content they think followers will find interesting and engaging. But, there does come a point when you have to ask: “How many social media accounts is too many?” The answer becomes clear when you understand the drawbacks of maintaining multiple profiles.

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Marketing Strategies That Rock the SaaS World

December 11, 2014 Admin Wordpress 0

According to Gartner, the market for SaaS (Software as a Service) applications will grow from $20 billion in 2013 to $33 billion in 2016, with a compound annual growth rate of 19.5%. A Compass study shows that SaaS is growing nearly 3X as fast as software as a whole, and that 72% of all SaaS startups are at least partially funded.

Good news for SaaS startups and growing SaaS ventures alike, but the space is getting crowded and competition is fierce. What can founders and executives do to improve the odds that their companies will get to the top of the market and stay there?

The SaaS Challenge

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Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame

December 11, 2014 Admin Wordpress 0

Do you remember your first A/B test on email? I do. (Nerdy, I know.) I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college stats for my job. 

I sat on the cusp of knowing just enough about statistics that it could be dangerous. For instance, I knew that you needed a big enough sample size to run the test on. I knew I needed to run the test long enough to get statistically significant results.

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A Visual Guide to Creating the Perfect LinkedIn Company Page

December 11, 2014 Admin Wordpress 0

Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge- sharing platform and relationship-building tool.

To help you make the most of your LinkedIn Company Page, we’ve put together this visual guide, which features several “pro tips” provided by LinkedIn’s marketing team.

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How to Use Twitter Cards to Drive More Website Traffic [Infographic]

December 10, 2014 Admin Wordpress 0

Hey, you. Yes, you. I know you’re trying to improve your company’s presence on Twitter, but you’re often feeling constrained by that 140 character limit.

There’s actually a way around that character limit — and it can help you increase your conversion rates.

Think that’s too good to be true? It’s not: Using Twitter Cards, you can actually embed rich media that don’t count toward your tweet character limit.

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How Much Should Sponsored Articles Really Cost? [New Data]

December 10, 2014 Admin Wordpress 0

Sponsored articles are one of the new shiny new objects in the content marketing world. This new advertising channel has opened the doors for brands to become part of everyday conversations with consumers on the platforms they trust most for news, education, and entertainment — media outlets.

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10 Ways to Mix Up Your Visual Content on Social Media

December 10, 2014 Admin Wordpress 0

Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day.

So which kinds of visual content works best on social media? The best answer: a variety. Finding clever and creative ways to mix up your visual content will boost your fan interaction and help your build your brand’s identity on social.

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What the Collaborative Economy Means to Marketers [Infographic]

December 9, 2014 Admin Wordpress 0

When you think of the “collaborative economy,” chances are, you picture people sharing their cars, homes, and money. But that’s not the only thing people are sharing. 

Now, more and more people are sharing their time. They’re sharing their time to do small projects like deliveries, or they’re helping other businesses online as contractors, or using their time to create physical goods in the maker movement.

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Facebook Graph Search Now Lets You Find Old Posts: Here’s What You Need to Know

December 9, 2014 Admin Wordpress 0

Confession: Back when Facebook first rolled out Graph Search, I was a little disappointed.

In theory, it seemed like it could help me. If I had optimized the About section on my Page with just the right details, and someone on a desktop computer actually used Facebook’s awkwardly worded search queries, maybe they would find my Page. And then, maybe they’d click through to see what was going on there. And maybe they’d click on a post I had published that included a link back to my website. 

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The Evolution of Social Media Since 2004 [Infographic]

December 8, 2014 Admin Wordpress 0

Can you believe it’s only been 10 years since Facebook was founded?

Perhaps many of you feel like it was just yesterday when “friend” was just a noun and the phrase “pics or it didn’t happen” wasn’t a common quip. But because social media networks like Facebook have been a central fixture of most companies’ marketing strategies for so many years now, I don’t know … 10 years makes it seem so young.