The 2016 Summer Olympics are officially over. But for two weeks, billions of eyes from around the world watched athletes attempt to break records and bring home the gold. What a perfect opportunity for marketers, no?
Many brands jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns.
Since 2006, inbound marketing has been helping businesses create more meaningful online experiences. In short: The inbound methodology focuses on pulling people toward your company and product rather than expecting them to come to you.
And in today’s highly-digital and ad-blocked world, your advertising strategy should be no exception.
Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Queue the motivation for this article. Check out these 7n AdWords features you didn’t know existed to help elevate your campaigns to the next level.
It’s no secret that internet users are no strangers to seeking out the information they need online — in fact, Google now processes over 40,000 search queriesevery second.
And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. (Think: pop-up ads, autoplaying video ads, and the dreaded mobile ad that takes up the entire phone screen.)
Much of the growing interest in bitcoin and other digital currencies has been focused on individual financial gain and buying lambos. For those who would rather utilize their digital assets to effect positive change in the [more...]