Email Marketing for Schools [New Ebook]
2016-08-30
![Email Marketing for Schools [New Ebook]](https://cdn2.hubspot.net/hubfs/53/Education/EmailMarketingForSchools_HeaderImage.jpg)
How to Transform Your School’s Image
2016-08-25
Many schools are steeped in history, which makes it hard to change public perception. Transforming the image of your school or one of its programs can be Marketing’s biggest challenge. But as student needs and the education market evolve, rebranding your school may set you on the path to full enrollment classes.
How Higher Education Marketing has Changed
2016-08-16
The education industry is going through a major disruption, facing pressures in demand, supply, and delivery.
Turn Your School’s Website into an Application Generating Machine
2016-08-09
Picture your website as a home. Your prospective student database lives in this home. You want your school’s website to gather and store as much information as possible from prospective students. To get these prospects to enter your home (i.e.database) and provide that information, you need to create as many doors as possible.
How to Measure Your Sc hool’s Marketing Funnel
2016-08-02
Your school has already been publishing some content to start capturing email addresses from potential students and parents. Perhaps you’re even seeing a boost in enrollment already. It’s working! It must be working – right?
Why Your School Needs More Than an “Apply Now” Button [New Ebook]
2016-06-08
Large purchases require a lot of consideration from buyers—and for prospective parents and students, choosing a school is no different.
Crafting Your School’s Message
2016-05-12
Throwing spaghetti at the wall to see what sticks is no way to form a content strategy. Schools – like any brand or business – need to know who they are, who they’re talking to, and what makes them so special.
Education Blogging 101: How to Attract More Students Online
2016-05-05
Active blogging is a basic building block of any successful inbound marketing strategy – its hub, if you will. For schools and admissions offices struggling for resources, launching and maintaining a blog may seem like a daunting undertaking. But it’s one well worth taking. HubSpot research found that marketers who prioritize blogging are 13x more likely to be able to show a return for their efforts.
Why Prospective Students Aren’t Opening Your Emails
2016-04-28
Many schools send out blast emails. Any email address in their contact databases, no matter how the address got in there, receives every email the schools send out. In the early days of email (the ’90s), this was an awesome marketing tactic because it worked. No longer.
4 Ways to Use Student Advocacy to Increase Applications for Your School
2016-04-15
Content marketing presents two great challenges: Feeding the content beast and successfully using it to develop a trusting relationship with your prospects. Your students can help your inbound strategy meet both challenges.
How Schools Can Use Segmentation to Increase Enrollment Rates
2016-04-06
Chances are thousands of prospective students and parents visit your website each year. Perhaps hundreds of them fill out a form to learn more about applying to your school.
Great – now you can market to them. But, not all prospective students are the same and nor should your emails be that way.
4 Reasons Trade Schools are Poised to Win with Inbound
2016-03-21
More than ever, students are considering alternatives to academic colleges. Major debt burdens and poor job prospects for recent college grads has sparked a major re-think about the relative advantages of attending a trade school instead of a traditional four-year university.
From Stranger to Student: Content Planning for Your School
2016-03-14
The way students select a school, college, or program has changed. There is now more information available online than ever before so the traditional methods of printing and mailing pamphlets is no longer effective. Nowadays, students and parents are turning to search engines to gather the information they need to decide which college or course is the best choice for them.
