Nowadays, sports fans from around the world look to Twitter and Facebook for sports banter and live updates rather than typical online news outlets. Social media plays a huge part in where we get our sports news, how we connect with other fans, and how we interact with our favorite (and least favorite) sports teams and athletes.
Brands have taken notice of the cultural shift toward social media during big events, and this year’s World Cup promises more tweets, advertising spend, and Facebook updates than ever. Check out this infographic created by Offerpop and Crimson Hexagon, which analyzes the marketing opportunity for this year’s World Cup.
