Advertisers and marketers have access to more data in 2017 than ever before, but does that make it easier, or more difficult to act decisively? 

According to new data from Brand Innovators, 36% of social marketers struggle to “distill data into insights and actions.” Despite having an unprecedented amount of data at their disposal, many marketing teams and agencies still lack the resources and business expertise necessary to turn that information into campaign decisions. 

So what can we do to improve our realtionship with data in 2017? The team at Unified created an infographic examining the top data challenges facing social advertisers today, and exploring the ways marketers can start leveraging data more effectively this year. Check out the infographic below and start planning your data plan. 

Infographic by Unified


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