WHAT IS SOCIAL MEDIA?

Social Media is the collective of online communications channels dedicated to community-based activity, interaction, content sharing and collaboration.

A computer-based technology that facilitates the sharing of content, ideas, other information and the building of virtual networks and communities. By design, it is internet based and offers users easy electronic communication of personal information and other content, such as videos and photos.

Users engage through a computer, tablet or smartphone via web-based software or web application.

ORIGINS

Originally, it started as a tool that people used to interact with friends and family. Later it was adopted by businesses that wanted to take advantage of a popular new communication method to reach out to customers. It’s power lies in the ability to connect and share information with anyone on Earth as long as they are connected to the internet and also use that media.

ROLE IN SOCIETY

The role Social media & networks play in helping businesses can be very significant. It can help social interactions on e-commerce sites and even facilitate direct communication with customers.
The ability to collect information through social and business networks or platforms, helps focus marketing efforts and market research. It helps in promoting products and services, as it enables the distribution of focused, timely and exclusive sales and coupons to would-be customers.

It can assist in relationship building, like mentioned,  through special bonus coupons a.k.a. loyalty programs linked to social networks.


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POPULAR AND EFFECTIVE BUSINESS AND SOCIAL MEDIA NETWORKS
Traditional advertising has become somewhat inefficient. One of many benefits from social media advertising is that social media and networking platforms offer very effective targeting capabilities. This will assist to meet your ads targeting needs. Try targeting social media influencers on Instagram, connections on. LinkedIn, Pinterest boards and popular Facebook groups. Take advantage of this very useful targeting for more efficiency in advertising.

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BENEFITS OF SOCIAL NETWORKS

Social Networks offer an easy and low commitment way for potential customers to express interest in your business and your products. Lead generation and attracting potential customers is such an important benefit of social networks for business. Many of these business and social networks offer advertising formats specifically designed to collect leads.

Extend your network & marketing reach through social & business networks..

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