Getting to know your customers is key, when trying to determine what your target audience needs and wants. Conduct market research, to gauge profit possibilities.
Remember when people used to learn about upcoming events, the latest trends, and cool new products exclusively from magazines, newspapers, and TV shows? These publications and broadcasts are where brands used to get all their [more…]
Here’s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be. Here’s a true statement you don’t hear as often: Your SEO strategy for 2019 shouldn’t focus on keywords. These [more…]
2% and 18 minutes. That’s the average reach of a Facebook post and life of a tweet, respectively. Crazy insignificant, right? These are networks that millions of people spend time on every single day — [more…]
You might look at other businesses in your industry and wonder how they manage to have such strong brand recognition. How do they sell so much more than you do? Do they have big marketing [more…]
“Content is the king”. You have probably heard and read this phrase over 100 times on various blogs and articles. But, is every king worthy of the throne? No, a king is great only when [more…]
Social media is no longer an optional marketing channel — it’s a necessary one. But that doesn’t mean results are a given. When it comes to social media, you’ll either have a lot of success [more…]
Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated. In fact, when I first started to delve into GA’s waters, I wondered if I’d ever [more…]
A crucial aspect of being a great marketer is being able to measure your success. No matter which metrics you use, you want to prove to your boss (and the company) that you’re worth your [more…]
Confession time: for most of my career, I’ve been a “helicopter marketer”. The kind of marketer who thinks they can (and SHOULD!) do everything on their own. From strategy to analytics, from writing to PR [more…]
Instagram has become the favorite social network of many — and not just for teens and Millennials. In fact, according to the Pew Research Center, 35% of online adults use Instagram — up 3% from [more…]
When the housing market crashed in 2008, my Dad lost $40,000 of his pension fund and his salary froze for two years. I never knew what caused my Dad’s financial stagnation or even the Great [more…]
Ask nearly any American over the age of 30 “who is the King of Beers” and you’re almost guaranteed the correct answer – Budweiser. The beer conglomerate, more accurately known as Anheuser-Busch, is the largest [more…]
Keyword Research Choosing the right keywords should be a top priority to start your company off in the right direction. Make your selection based on logic and common sense. “What would my clients be typing [more…]
As both an employee and small business owner, I adore G Suite. I’d consider it one of the best tools I have at my disposal, mainly because it’s so easy to use and incredibly multi-functional. [more…]
With all the algorithm updates, changing content preferences, and memes sprouting up on social media, it can be more challenging to adapt your marketing strategy to the channel than it was acclimating to the awkwardness [more…]
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