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app development is the act or process by which an application is programmed in a computer language for Personal computers or Mobile Devices.
Envision your favorite website. Does it have a theme? Is the content organized in a way that makes sense? Does it match the overall aesthetic and look of the company’s branding? Are there images and other visual features paired with the written content? All of these elements, which are commonContinue Reading
Did you know there are over 56,000 WordPress plugins available today? WordPress plugins allow you to enhance your website’s functionality by adding features and capabilities that don’t come standard with the system. From writing tools to SEO tips to analytics, WordPress plugins will help you arrive at any solution you’re seeking,Continue Reading
When the marketing industry first shifted from outbound to inbound marketing, many marketers dropped their old roles of content interrupters for new ones as content creators. But that shift is still producing aftershocks, and to keep up with your competitors today, you need to understand what APIs are, how theyContinue Reading
In 2017, there were 3.7 billion email users across the globe. That number is expected to reach 4.3 billion by 2022. With half of the world’s population on email, and the ability to reach people at any time of day, email marketing remains a crucial technique to build a customerContinue Reading
Nothing summons the old imposter syndrome monster quite like the moments before a big project launch. All at once, you begin to question every decision you’ve made along the way — from the name of the project down to the comma placements. For me, these nervous feelings are still fresh.Continue Reading
Have you ever completed a lead generation form — such as a sign up form, registration form, or contact form — and thought to yourself, “Wow, what a great experience I just had filling out that form!” Maybe not. But, you might recall a negative experience you had while completingContinue Reading
If you look at how product pages take shape across different companies, it’s clear they run the gamut. Some go for the direct approach, displaying an image of a product and explaining why someone should buy it. Other companies create elaborate pages with moving parts and fancy, interactive elements. StillContinue Reading
Have you ever ordered an item online? Considering the fact that 1.66 billion people worldwide shopped online last year, there’s a good chance you answered “yes” to that question. Whether you know it or not, you used a web form when you placed your online order. Not only are webContinue Reading
“A simple and affordable way to increase leads and create more conversions through your website.” Sounds intriguing, right? But what could I possibly be describing? I’m referring to sign up web forms. In addition to increasing leads and conversions, sign up forms also help businesses grow their mailing lists andContinue Reading
To increase conversion rates on your ecommerce website, no part of the user journey can be overlooked. From that initial landing page through checkout, every step a user takes on your website needs to be carefully designed with that final purchase in mind. But building a user path that successfullyContinue Reading
Your pricing page is one of the most important parts of your website. It’s where all your effort in building a relationship with your customer finally leads to a sale. But I’ve seen enough badly designed pricing pages to know that some businesses simply don’t know how to sell theirContinue Reading
Most marketers say the best place to hide a dead body is on page two of Google. I disagree. There’s a darker digital graveyard. It’s called the deep web, a place where Google can’t find anything. I’ll admit, that’s a pretty grim description of the deep web. But it isn’tContinue Reading
Apple’s 2018 Worldwide Developers Conference (WWDC) opened today in San Jose, California, and the opening keynote revealed transformational releases coming to nearly every product in Apple’s portfolio. WWDC 2018 began with boasts about the 6,000 developers in physical attendance, 20 million Apple developers around the world, the App Store’s 10thContinue Reading
You’ve spent weeks crafting your website, and it looks great. At a glance, visitors can see exactly what your company sells, and what you stand for. You have a navigation at the top of the page that brings users to your pricing page, an ‘About Us’ page, and a blog.Continue Reading
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