In 2019, at least 80% of time spent online will involve either watching or sharing a video. Eighty percent. Put another way, eight out of every ten people you see on the subway, in the [ More… ]
Tell someone to write a poem, and chances are, they’ll freeze up. Tell someone to write a haiku, however, and we bet they’ll bang one out in less than 10 minutes. The reason: constraints unleash [ More… ]
As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. When the subject comes up, a lot of folks get nervous. They say things [ More… ]
In the classic tale, In the Heart of the Sea: The Tragedy of the Whaleship Essex by Nathaniel Philbrick, a group of sailors were “zagging” off the coast of South America in 1821 when they [ More… ]
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