The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point. Advertisers have spoken loud and clear: They are tired of paying more and more for their digital advertising and seeing less and less return on investment from these efforts. In fact, manyContinue Reading
Feel like you missed the best agency projects, ad campaigns, and creative videos from this month? No worries — we’ve got you covered. March brought us some delightfully unexpected ad concepts, including a floating house, a child replacement program for dog lovers, and an e-commerce version of Hamlet we didn’t even knowContinue Reading
If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai. It’s pretty simple: the faster the speed of your website, the happier your visitors will be. Optimizing page load time leads to noticable improvements in customer experience,Continue Reading
In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees. At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. There was just oneContinue Reading
In a rapidly changing digital landscape, marketing agencies need to be ahead of the curve. Providing a diverse range of high-quality content is an integral part of a sustainable competitive advantage — but agencies also need to be frugal and clever with where and how they invest their time, moneyContinue Reading
If you start your career at a corporate bank, the path to success is usually presented as a clear progression of incremental promotions, straightforward skill requirements, and predictable time lines. For those of us hell-bent on pursuing a creative career, there is no luxury of a well-trodden path. Achieving big league successContinue Reading
Have you even looked at a seemingly simple design and thought: I could totally do that. But later, when you sit down to actually give it a whirl, you don’t know why your attempt doesn’t measure up to the professional version. What gives? It turns out professional graphic designers haveContinue Reading
Do you remember what agencies looked like five years ago? Whether you’re new to agency life or a seasoned veteran in the industry, you know that the agency space is constantly changing. And as the business develops, so too do areas for innovation. We asked three agency leaders to weigh in on howContinue Reading
Agencies must remain agile and flexible, especially in their early months, to mitigate risk and enable swift allocation of budget to the most pertinent areas. There’s a fine balance to be found during fast-growth stages, and the first year can be particularly volatile. Even after this stage, hustling in a competitiveContinue Reading
“Imagine a world where everything moves at super-fast speed. Where answers come in seconds, rather than in minutes, where solving several problems at the same time isn’t fantasy, but a daily reality. Imagine being able to use your brain to do more in an hour than most people do inContinue Reading
You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. That’s great news forContinue Reading
You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video. With all that time invested, you can’t stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. WhileContinue Reading
No matter how much careful planning goes into a project, disaster can still strike when you least expect it. And when it does, it’s important for project managers to know how to minimize the damage and keep the team moving forward.
![A Brief History of Social Advertising [Infographic]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/history-social-ads.png?t=1481019371684)
Social advertising is a big business.
Over the past two years, social media advertising budgets have doubled worldwide, from $16 billion U.S. in 2014 to $31 billion in 2016.
