When you think of Snapchat, what do you think of? Personally, I think of a single thing: "It's crazy how...
InBound Marketing Blog
As recently as a decade ago, inbound marketing was a brand new idea. Marketers were learning that they couldn't just...
According to HubSpot's social media team, the video-based social app TikTok is "leaking" with brand opportunities. The one-year-old platform, which...
When you're trying to grow a following on Instagram, you depend on hashtags and engagement to expand your audience and...
A year ago, I downloaded a trendy new app called TikTok. When I opened it, I was overwhelmed by a...
B2B businesses are proof that any business can be successful on social media. Why? Because they've turned a niche industry...
In 2017, 92% of marketers who used influencer marketing found it to be effective. Influencer marketing has grown steadily in popularity...
Oftentimes, turning an idea for an advertising campaign into reality isn't exactly simple. Among other things, you must get buy-in...
As a video marketer, editing might be the most important part of post-production. If you can’t seamlessly weave your shots...
When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website?...
Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to...
When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for...
Back in the days of Mad Men-esque advertising agencies, tracking how many people engaged with a particular ad campaign was...
The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling...
