Ever wonder how Google manages to serve you just the content you’re looking for? You put in a few words, and within a few microseconds, you’ve got pages and pages of results ready to address your query. It’s so fast, so accurate, and so comprehensive, it almost seems like magic.

Almost. But we all know there’s more to delivering great search results than waving a magic wand.

So how does Google actually work? Neil Patel at Quick Sprout put together the following animated infographic to break down Google’s process for finding and serving up search results. Check it out below:


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