When I first got started in marketing, I didn’t know too much about SEO. It’s probably pretty simple, I thought to myself — after all, it’s just a three-letter acronym. Plus, I knew that it had to do with search engines like Google — and since I used Google every single day, I figured it wouldn’t be too difficult a concept to master. Right?

I couldn’t have been more wrong. 

SEO is one of key components of inbound, and if you’re not clear about what it means from the get-go, you could be in trouble later on. For a quick overview of what SEO means, check out the animated GIF below. Watch the GIF to for SEO’s definition, and keep an eye out for a resource we offer at the very end if you’re interested in learning more.


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