Domain Authority

You’ve probably heard of search engine optimization, even if you’re not a Digital Marketer. Whether you’re a small business owner or the CMO of a Fortune 500 corporation, search engine optimization drives business in today’s environment. It is something you can’t ignore. The higher your website ranks for relevant search queries, the more visitors it […]Continue Reading

How to Increase Your Website’s Domain Authority

Domain Authority is a measure of the number of relevant backlinks. It is calculated by taking into account the number of sites that link to your website. As you can imagine, websites with authority will enjoy better rankings than other domains. It’s important to note that these are quality links, not just any manual or…Continue Reading

12 Bad Link Building Practices & What to Do Instead

There’s no point in trying to build links if you’re not going to do it the right way. So, if you’ve been engaging in any of the bad link building practices mentioned above, it’s time to stop. Instead, test the alternative strategies and see what tactic works best for you.Continue Reading