Search Engine Optimization

You’ve probably heard of search engine optimization, even if you’re not a Digital Marketer. Whether you’re a small business owner or the CMO of a Fortune 500 corporation, search engine optimization drives business in today’s environment. It is something you can’t ignore. The higher your website ranks for relevant search queries, the more visitors it […]Continue Reading

12 Bad Link Building Practices & What to Do Instead

There’s no point in trying to build links if you’re not going to do it the right way. So, if you’ve been engaging in any of the bad link building practices mentioned above, it’s time to stop. Instead, test the alternative strategies and see what tactic works best for you.Continue Reading

Google Search Console (GSC) is a valuable tool for Search Engine Optimization (SEO) professionals looking to assess a website’s overall performance in the search results, ask Google to index your content, review your backlink profile, and more. Yet, while GSC is a great tool, there’s a learning curve.Continue Reading

Here’s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be. Here’s a true statement you don’t hear as often: Your SEO strategy for 2019 shouldn’t focus on keywords. These days, most businesses understand the basic concepts of SEO and why it’s important. However, whenContinue Reading