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Editorial

What determines success in the business world?

Is it your leadership ability? Negotiation skills? Unique perspective? What about your IQ?

While it’s likely that most businesses don’t require employees to take an IQ test as part of the application process, IQ tests and scores have long been used as a measure of a person’s intelligence and predictors of their success.

Are you prepared for the unknown?

Prior to attending the National Preppers and Survivalists Expo in Louisville, Kentucky, I hadn’t put much thought into it. In fact, most days, I don’t even know what I’m going to eat for lunch, let alone what I’d do in the event of lean times — or worse, an apocalypse. 

Companies are always looking for ways to hire exceptional employees. In fact, finding and hiring top talent was one of the top challenges marketers reported in 2015.

But what do job seekers actually look for in a new company? How concerned are they about the culture at your company, or how much they’re paid, or whether they’re working in a particular industry? And how do these priorities differ depending on where you are in the world?

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