As organizations flatten out, employees don’t have to corner senior management in an elevator to get their thoughts heard. They could just schedule a meeting, or even walk up to a leader’s office or desk. So is there even a need to have an elevator pitch at the ready?
Absolutely. Although accessibility to managers has increased, the amount of time those managers have at their disposal has decreased. And that means the clearer, crisper, and more concise you can make your idea, the more likely it is that your senior-level listener will tune in.
Salespeople trying to connect with C-level prospects should have a variety of pitches at their disposal, but each should adhere to the principles of the classic elevator pitch. This infographic from Bplans explains each component of an elevator pitch to ensure you hit the highs and provide all the necessary information. Just remember that brevity is a virtue — according to the graphic, an ideal elevator pitch should clock in at a minute or less.