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Canaan Creative, the world’s second largest manufacturer of cryptocurrency mining hardware, has announced a new mining rig, the Avalonminer A911, alongside plans to develop a mining heater and portable miner. The company has also purportedly [ There's more… ]
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This year, 73% of content creators plan to prioritize creating more engaging content, while 55% plan to prioritize creating visual content, according to a report from Content Marketing Institute.
This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?
How do our brains react to advertisements?
Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion — even if you aren’t fully absorbing what you’re seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.