It often happens that you want to create videos on the occasion of some family events, business promotion, company introduction, teaching class sideshow, etc. This time we’ll go in search of programs to make free videos that allows us to edit a short film with writings and musics. If youContinue Reading
Canaan Creative, the world’s second largest manufacturer of cryptocurrency mining hardware, has announced a new mining rig, the Avalonminer A911, alongside plans to develop a mining heater and portable miner. The company has also purportedly expressed its intention of developing a 5nm mining chip. Also Read: Research: 1 of 5 NewContinue Reading
At HubSpot, we’re big believers in the power of inbound. Time and again, the inbound approach proves its effectiveness in helping businesses grow while providing real value to customers. We also believe in delighting our customers and giving them the tools they need to stand out in a crowd. Literally.Continue Reading
![The ABCs of Compelling Visual Ads [Infographic]](http://cdn2.hubspot.net/hubfs/53/Visual_Ad_Design.jpg)
This year, 73% of content creators plan to prioritize creating more engaging content, while 55% plan to prioritize creating visual content, according to a report from Content Marketing Institute.
This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?
The Golden Age of Advertising, that twenty-year spell running through the fifties and sixties, changed how we market everything, pushing beyond merely being clever or descriptive to thinking through how the audience interacts with an ad, and how empirical research can drive its development.
How do our brains react to advertisements?
Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion — even if you aren’t fully absorbing what you’re seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.
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Facebook and Instagram are are reportedly discussing discussing a new advertising format that they hope will lure brands: the cinemagraph.
