Email marketing might be entering a mid-life crisis. According to Entrepreneur, 2017 marks its 40th birthday, with 1978 cited as the year when the first marketing email was delivered. The sender, the story goes, was Gary Thuerk, an employee of Digital Equipment Corporation — an infamous legend, of sorts, who’s referred
Digital marketing is one of those areas that’s become, in a way, all-encompassing. There’s social media, there’s SEO, and there are the analytics that come with both. And with the rapid pace at which digital marketing evolves, it can be difficult and confusing to prioritize which parts deserve your attention.
The marketing landscape evolves at what often seems like a bewildering pace. There are changes in consumer preferences. There are updates to search algorithms. And, we can’t forget the frequent updates and features added to various social media channels. For that reason, being a successful marketer today might appear to
“Less than 10% of those surveyed were definitely sure how to implement content marketing.” Sound familiar? If it does, you’re clearly not alone. Content marketing — and keeping up with it — can be confusing, even to those who understand its importance. Many of us have heard the phrase “content
As we approach the year’s second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital marketing space, there seems to be an unspoken rule that you must always have an opinion on what the key trends will be for the year ahead. But could
When you’re selecting cover photos, shared images, and other social media assets, knowing the basic image dimensions might not cut it. What if you want to make sure a certain part of your cover photo isn’t obstructed by your profile photo? And what’s the difference between shared link thumbnails, or
There’s a reason most children’s books are filled with pictures. Sure, the pictures help parents keep their children still and quiet for the few minutes they’re reading to them. And that’s largely because visuals are engaging and help explain complicated concepts better than text alone. Whether you’re reading The Very Hungry
YouTube has over one billion users worldwide, and they all watch different types of videos every day. What’s your favorite type of video to watch on the platform? As it turns out, your video preferences may vary depending on your date of birth: Influenster surveyed nearly 8,500 YouTube users of