This bad news is something all marketers have already heard and accepted: Consumer attention span is super short, which makes it super challenging to engage them. And yet, the good news is also here: Attention span is evolving, which means you have the instrument to move the needle and win those bloody battles in the […]Continue Reading

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Riddle me this: Why do people buy quarter-inch drill bits? There are a million possible answers to this question, but Leo McGinneva offers an interesting explanation: “They don’t want quarter-inch bits. They want quarter-inch holes.” This is exactly what drives today’s best marketing videos. This notion suggests that as consumers, weContinue Reading