Video Best Practices

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When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed — because between video explainers on Facebook, Game of Thrones, and Netflix, that average is closer to my daily minimum time spent watching videos.

After all, 2017 is “the year of video” — so why shouldn’t people consume more videos, and why shouldn’t creators make more?

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