So, another month has come and gone. At HubSpot, that means a lot of new content has been created and published.
As content creators know all too well, not all of the content you publish will be wildly successful. In June, we saw another month of content — some pieces performed very well with our audience and some didn’t.
The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The old school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution.
Cartoonist and best-selling author Hugh MacLeod once said, “If you talked to people the way advertising talked to people, they’d punch you in the face.”
It may be of no surprise that fewer than 25% of U.S. consumers trust ads and marketing messages in print or online publications.
You know those weeks where you feel drained, unproductive, and every little task you do seems to take forever, sucking up all of your energy? Other times, it’s the exact opposite — you feel energized and ready to take on the world.
How do we have more of the latter days and less of the former?
