AI has been taking the world by storm, and many marketers are wondering how this new technology can fit into their day-to-day roles. Luckily, there are near endless possibilities for how AI can be used to improve the content creation …
Writing for social media is not an easy job.
You work with strict character limits and tight turnarounds. You speak the language of memes and microtrends that your boss and coworkers might not understand. You have to quickly — and
Talking about why your audience should take a trip to the Maldives is fairly easy. Barring the budget constraints, they need very little convincing. So is explaining the difference two bookcases – even if you have to go into details
In video marketing, choosing the right soundtrack can be the difference between a video that grips your audience from start to finish and one that they can barely get halfway through.
Play a fitting soundtrack or jingle in your video,
Where is the first place you go for expert advice or an answer to a burning question? My guess is Google (or your preferred search engine). You’re not alone — Google alone answers over four billion search queries everyday.
When …
Success Kid. Old Spice Man. Rage Comics. These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage.
And …
Events kicked off today for SXSW — a multi-day series of festivals and conferences in Austin, TX — with a jam-packed, star-studded lineup of interviews and panels on the convergence of interactive, film, and music.
Among those sessions was the …
Successful content marketing is about creating a connection between your audience and your brand.
This doesn’t mean just throwing content at your audience. It means truly valued creating content — content that serves needs and addresses the biggest pain points. …
Just over a year ago, my business partner and I bet the future and success of our company on content marketing. We dismissed our sales team and put all our efforts into SEO and content.
As an engineer, I get …
Communication skills are more important than ever, but what if your grammar doesn’t quite make the grade?
Technology has reshaped how we communicate in the business world. Fifty years ago, you would have walked over to your coworker’s desk or …
Last week, Facebook made a big announcement: the release of their new Instant Articles feature. It allows publishers to create and distribute mixed-media articles in a self-contained Facebook “capsule,” while promising mobile app users a more visually interesting reading experience that loads significantly …
Businesses pump out content at a staggering rate these days — and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you’d like to write or disjointed communication across the multitude
Today, succeeding in inbound marketing means putting content at the heart of your communications strategy.
This is no secret, of course. Content marketing is now a well-established technique and the space has become pretty competitive. So, the question is, how do you …
When Facebook recently launched Instant Articles, the internet and publishing community was buzzing.
Publishers were excited — by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. Users …
