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Back to Grammar School: 12 Easy Ways to Become a Better Writer

22/05/2015 MadCash Central 0

Communication skills are more important than ever, but what if your grammar doesn’t quite make the grade?

Technology has reshaped how we communicate in the business world. Fifty years ago, you would have walked over to your coworker’s desk or called up to the second floor to ask a question. Now, whether your coworkers are in the next cube or half a world away, it’s standard practice to email, instant message, or text.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

How to Create a Writing Style Guide Built for the Web [Free Template]

21/05/2015 MadCash Central 0

Businesses pump out content at a staggering rate these days — and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you’d like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging.

That’s why at some point, most companies accept that they’ll need to develop a writing style guide: a document that indicates the basic rules of writing we’ll all agree to follow (like whether I should’ve capitalized the “a” after the colon in this sentence).

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

Don’t Worry About Facebook Instant Articles: Here’s Why They’re Actually a Good Thing

21/05/2015 MadCash Central 0

Last week, Facebook made a big announcement: the release of their new Instant Articles feature. It allows publishers to create and distribute mixed-media articles in a self-contained Facebook “capsule,” while promising mobile app users a more visually interesting reading experience that loads significantly faster that articles have previously.

In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. But I think he’s missing the point.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

Competing With Content Marketing: 7 Steps to Success [Infographic]

20/05/2015 MadCash Central 0

Today, succeeding in inbound marketing means putting content at the heart of your communications strategy.

This is no secret, of course. Content marketing is now a well-established technique and the space has become pretty competitive. So, the question is, how do you invest wisely in content marketing to improve your capabilities so that you can compete and stand out from the noise?

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook

19/05/2015 MadCash Central 0

When Facebook recently launched Instant Articles, the internet and publishing community was buzzing.

Publishers were excited — by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. Users were also excited — Instant Articles are much faster and more interactive than typical mobile websites.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

6 Data-Backed Lessons for Content Marketers in Europe

14/05/2015 MadCash Central 0

 

Content marketing is nothing new to marketers all over the world. Many of us know it’s the fuel that drives many of the key inbound marketing techniques across web, search, social, and email marketing. But because content has become a well-established part of global companies’ overall marketing strategies, the online content space is becoming more and more competitive.

To get ahead and stand out, the key is knowing where in your content strategy to invest.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

8 Copywriting Tips for Improving Conversions

12/05/2015 MadCash Central 0

Every time you create the content for a direct response campaign, a landing page, an advertisement, or a sales email, you want the copy to be powerful enough to convert visitors to sales. You want the words to roll out of your keyboard in an unending symphony of, ultimately, higher sales.

But writing copy for these marketing assets can be hard.