24 Digital Marketing Tips That HubSpot Swears By [Research]

As a small business owner, you’re constantly wearing many hats, and marketing is one of them. But with millions of businesses opening every year, it’s more important than ever to understand digital marketing. Here are some fundamental and practical strategies for small businesses to get the most out of their marketing. Remember the “7 Cs” […]Continue Reading

How Do You Turn Complex Topics into Content That’s Easy to Understand

Talking about why your audience should take a trip to the Maldives is fairly easy. Barring the budget constraints, they need very little convincing. So is explaining the difference two bookcases – even if you have to go into details about manufacturing processes and materials, they already know the basics of a bookcase, so you’ve […]Continue Reading

Offering a free lead magnet in return for your website visitor’s email address used to work like a charm. Businesses were happy because they were generating leads and the leads were happy because they were receiving a valuable resource to consume.  With content overload becoming a real problem, generating inbound leads has become tougherContinue Reading

The Evolution of Content Marketing: How It's Changed and Where It's Going in the Next Decade

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you’re trying to reach. AsContinue Reading

Seth Godin famously said “content marketing is the only marketing left”. This was years ago but his words, along with the even more famous “content is king”, still stand. Content marketing doesn’t work because a few (famous) people agree it does. It works because: 77% of internet users read blogs.  47% of internet users use […]

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