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(Un)fortunately, content creation is still a very manual job, but on the bright side, there are some great content writing apps that can help us — a ton.Continue Reading
Curating social content doesn’t have to take forever. We break down 5 top content curation tools that make your job much easier.Continue Reading
Content curation is more than sharing. It’s about finding the best content your audience wants so that they keep coming back — to you.Continue Reading
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As a small business owner, you’re constantly wearing many hats, and marketing is one of them. But with millions of businesses opening every year, it’s more important than ever to understand digital marketing. Here are some fundamental and practical strategies for small businesses to get the most out of their marketing. Remember the “7 Cs” […]Continue Reading
Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big…Continue Reading
Writing for social media is not an easy job. You work with strict character limits and tight turnarounds. You speak…Continue Reading
Talking about why your audience should take a trip to the Maldives is fairly easy. Barring the budget constraints, they need very little convincing. So is explaining the difference two bookcases – even if you have to go into details about manufacturing processes and materials, they already know the basics of a bookcase, so you’ve […]Continue Reading
Not every brand has the budget for an in-house composer, let alone whatever Lady Gaga charges for a cookie collaboration.…Continue Reading
It’s always helpful seeing what your competitors are doing, as it can inform your own strategy. Copywriting is no different.Continue Reading
If you want to build a name for yourself in the marketing or business industries, guest posting is a great way to start. Aside from the obvious benefits (we’ll get to them in a while), guest posting also helps you hone your writing skills and expand your network. Continue Reading
On YouTube, you retain attention by attracting subscribers to your channel. Subscribers are your most loyal fans and made a public commitment to your brand, content, and values. They’re also most likely to be fervent brand evangelists.Continue Reading
Offering a free lead magnet in return for your website visitor’s email address used to work like a charm. Businesses were happy because they were generating leads and the leads were happy because they were receiving a valuable resource to consume. With content overload becoming a real problem, generating inbound leads has become tougherContinue Reading
A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you’re trying to reach. AsContinue Reading
Seth Godin famously said “content marketing is the only marketing left”. This was years ago but his words, along with the even more famous “content is king”, still stand. Content marketing doesn’t work because a few (famous) people agree it does. It works because: 77% of internet users read blogs. 47% of internet users use […]
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