It’s no secret that visual content is dominating the social web right now. Facebook’s News Feed update that made images much larger and more visible is a great example of this. After all, people are naturally more attracted to images than they are to text — making visual content highly shareable and engaging.

Posting compelling visual content is one of the most important things you can do to improve your social media strategy.One study found that Facebook posts with photos saw the most engagement over any other type of post, accounting for a whopping 87% of total interactions. Another found that tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets than tweets without images.

To help marketers understand more about how images make content more shareable, StoryBox created the infographic below. Check it out to learn tips and examples of how other brands are leveraging visual content on Facebook, Instagram, and Twitter.


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