Analytics can be a huge opportunity for both the growth of your business and of your career. According to a recent CMO Survey, CMOs report they spend 8% of their marketing budgets on marketing analytics, and spending on marketing analytics is expected to increase 60% by 2015. With bigger budgets for marketing analytics come bigger and more notable opportunities for people that know how to use them.
Want to take advantage of those opportunities, but not sure your marketing analytics skills are up to snuff? Catch up on what you need to know in our ebook, How to Achieve Exponential Growth With Marketing Analytics.
I don’t want to spoil the whole ebook (because you should download it for free right here), but inside, you’ll learn how to measure the full-funnel impact of the following marketing channels:
- Organic and paid search
- Blogging and landing pages
- Direct and referral sources
- Social media
- Email mail marketing and lead nurturing
Once you’ve read this ebook from cover to cover, you’ll be sure to impress your boss and your colleagues with the types of reports you can run, what you can learn from them, and the strategic changes you’ll be able to devise from what you discover. Click here to download this ebook for free, and use the click-to-tweet link below to share the ebook with your followers.