Back in the days of Mad Men-esque advertising agencies, tracking how many people engaged with a particular ad campaign was nearly impossible to do well. Advertisers would sink money into mediums like radio and print, [ More… ]
Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated. In fact, when I first started to delve into GA’s waters, I wondered if I’d ever [ More… ]
Dr Jessica Barker is a leading expert on cyber security. She specialises in raising awareness to help people keep their information safe while online. If you use the internet, you’re vulnerable to online attacks. They can [ More… ]
When it launched in 2014, Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for all users. And since then, Twitter has continued to make upgrades to the tool, [ More… ]
Your data is only as good as your ability to understand and communicate it. Effective marketers aren’t only able to understand and analyze the numbers, but also to effecticely communicate the story behind those numbers. The best [ More… ]
Companies often list email as one of their most powerful marketing channels. With email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their [ More… ]
Outside of the marketing context, the word “bounce” is actually kind of fun. It reminds us of childhood hours passed in an inflated bounce house, of a basketball game, or maybe even a game of [ More… ]
Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming. If you’re a [ More… ]
Over the past couple of months, you may have heard some things about Facebook’s metrics.
There was talk of numbers — lots of them. Things were overestimated. Others were underestimated. People were kind of upset. But mostly, they were confused. What the heck happened? How was Facebook going to respond? And at the end of the day, what did it mean for marketers? Breathe, and don’t panic — we’re here to answer all of that.
As a marketer, you already know that Microsoft Excel is a powerful tool for sorting, analyzing, and sharing data. Trouble is, some of the most beneficial formulas are really tough to figure out — even for us data-crunchers.
For example, we’ve walked through the steps of how to create a pivot table before, but unfortunately pivot tables don’t compute median values, which can be highly useful information with which organizations can analyze their growth.
Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations. According to HubSpot’s 2016 State of Inbound report, 46% of marketers cited “proving the ROI of our marketing activities” as one of the biggest challenge they face within their company.
Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google’s product announcements, usability is usually at the heart of the modification.
So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise that the major reason behind it was to enhance the user
Creating new content on a regular basis isn’t always easy — especially when you’re on a small team. That’s why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Because with the help of CRO, you can optimize the content and pages you already have to generate new leads.
While it might not be as powerful as the industry standard, Microsoft Excel, Google’s online spreadsheet tool, Google Sheets, provides several other advantages. From offering more collaboration capabilities, to having a more attractive price point (re: free), it’s no wonder that more and more marketers are turning to Google Sheets for their reporting.
Business blogging “best practices” instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking — it’s how you convert visitors to your blog into valuable inbound leads for your business.
But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry “best practices” with, well, a grain of salt.