Video has become one of the most powerful forms of marketing content. As people become more and more impatient, the text-only approach is no longer cutting it. We’ve moved into a visual-centric world, of which video is a critical piece.

One component of your marketing strategy that video’s especially great for? Explaining to web users what your business does, what you stand for, and why customers need you. This is called “the explainer video,” and it’s a quick, memorable way to make an impact on people who might buy your product but need to know more information.

Companies of all sizes and in all industries have explainer videos, and many have found it’s made a big impact on their conversion rate. For example, the company Crazy Egg added an explainer video to their website and found it helped them make an additional $21,000 in monthly income.

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Creating an explainer video is less complicated than you might think. Check out the detailed infographic below from QuickSprout to learn what makes an explainer video effective and how to create one that’ll get viewers to convert into customers. (And read this blog post to see 20 examples of great explainer videos from brands.)


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